Call Number (LC) Title Results
HF5391 .W35 Toward enlarging the sphere of freedom. 1
HF5391 .W92 1963 The concept of business ethics / 1
HF5392 .D735 1995eb Fast cash for kids / 1
HF5410 AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales /
Professional services marketing wisdom : how to attract, influence and retain clients even if you hate selling /
Millenials with kids : marketing to this powerful and surprisingly different generation of parents /
Wild thinking : 25 unconventional ideas to grow your brand and your business /
Myths of branding : a brand is just a logo, and other popular misconceptions /
The Customer Asset Understanding and Managing its Value / 		8
HF5410-5417.5 The social organisation of marketing : a figurational approach to people, organisations, and markets /
Brand Page Attachment An Empirical Study on Facebook Users' Attachment to Brand Pages /
The Durable Use of Consumer Products : New Options for Business and Consumption /
Aerospace Marketing Management : Manufacturers · OEM · Airlines · Airports · Satellites · Launchers /
Marketing Decisions Under Uncertainty /
Conjoint Measurement : Methods and Applications /
Agricultural Marketing and Consumer Behavior in a Changing World /
Optimal Control and Differential Games : Essays in Honor of Steffen Jørgensen /
Advanced Media Planning /
Strategic Marketing Management in Asia: Case Studies and Lessons Across Industries
Rural marketing as a tool for national development : strategies for Socio-Economic progress /
Measuring Electronic Word-of-Mouth Effectiveness : Developing and Applying the eWOM Trust Scale /
Managing Negative Word-of-Mouth on Social Media Platforms : the Effect of Hotel Management Responses on Observers' Purchase Intention /
The Salience of Marketing Stimuli an Incongruity-Salience Hypothesis on Consumer Awareness /
Customer Relationship Management : Concept, Strategy, and Tools.
Toward an Integrative Explanation of Corporate Financial Performance /
Mastering Market Analytics : Business Metrics - Practice and Application.
Multisensory Design of Retail Environments Vision, Sound, and Scent.
Successful Product Management Tool Box for Professional Product Management and Product Marketing.
Islamic Marketing : Understanding the Socio-Economic, Cultural, and Politico-Legal Environment /
Market Entry in China Case Studies on Strategy, Marketing, and Branding /
Mind Genomics a Guide to Data-Driven Marketing Strategy /
Dynamic Models of Advertising Competition Open- and Closed-Loop Extensions /
Advances in Advertising Research (Vol. VII) : Bridging the Gap between Advertising Academia and Practice /
Price Management Strategy, Analysis, Decision, Implementation /
Digital PR.
The insight discipline : crafting new marketplace understanding that makes a difference /
Strategic Marketing in Tourism Services.
Managing Customer Experiences in an Omnichannel World Melody of Online and Offline Environments in the Customer Journey.
Excellence in sales optimising customer and sales management /
Exploring Cultural Value Contemporary Issues for Theory and Practice.
Rivalry in Sport Understanding Fan Behavior and Organizations /
TRANSGENERATIONAL MARKETING : evolution, expansion, and experience.
Market Response Models: Econometric and Time Series Analysis /
Expert Systems for Scanner Data Environments : the Marketing Workbench Laboratory Experience /
Marketing Issues in Transitional Economies /
Research traditions in marketing /
Optimal Bundling : Marketing Strategies for Improving Economic Performance /
Strategic Shifts between Business Types : a transaction cost theory-based approach supported by dyad simulation /
Strategic International Marketing /
Market Segmentation : Conceptual and Methodological Foundations /
Interactive Decision Aids : Effects on Consumers, Retailers, and Manufacturers /
Market-Value Pricing Definitions, Concepts, and Processes for Market-Value Centric Pricing /
Marketing 2.0 : Strategies for Closer Customer Relationships /
Online Customer Loyalty Forecasting the Repatronage Behavior of Online Retail Customers /
Intelligent Support Systems for Marketing Decisions /
Bio-Mimetic Approaches in Management Science
Dynamic Models of Advertising Competition
Market Orientation in Food and Agriculture /
Flexibility in Buyer-Seller Relationships : a Transaction Cost Economics Extension based on Real Options Analysis /
Marketing Management Support Systems : Principles, Tools, and Implementation /
Collaborative Customer Relationship Management : Taking CRM to the Next Level /
Brand Strength : Building and Testing Models Based on Experiential Information /
Termination of Price Wars : a Signaling Approach /
Fashion Communication in the Digital Age : FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 /
Handbook of Economic Psychology /
Dynamic Competitive Analysis in Marketing : Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1-2, 1995 /
The Effect of Advertising and Display : Assessing the Evidence /
Differential Games in Marketing /
Strategy and Management of Industrial Brands : Business to Business Products and Services /
Fundamentals of Business-to-Business Marketing Mastering Business Markets /
Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan /
Continuing to Broaden the Marketing Concept.
Corporate Social Capital and Liability /
Successful social media and ecommerce strategies in the wine industry
Encyclopedia of Tourism
E-Conomics : Strategies for the Digital Marketplace /
Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference /
Multisensory Impact of Sport Events a Comparative Effect Analysis Based on Soccer Games / 		71
HF5410 .A22 2015eb Proceedings of the 1997 World Marketing Congress / 1
HF5410 .A2623 1999 Training exercises for improving sensemaking skills -- : with solutions / 1
HF5410 .A263 Advances in business marketing. 1
HF5410 .A263 vol. 8 Training exercises for improving sensemaking skills -- : with solutions / 1
HF5410 .A263 vol. 9 Getting better at sensemaking / 1
HF5410 .A263 vol. 10 Designing winning products / 1
HF5410 .A263 vol. 11 Essays by distinguished marketing scholars of the Society for Marketing Advances / 1
HF5410 .A263 vol. 12 Evaluating marketing actions and outcomes / 1
HF5410 .A263 vol. 13 Managing product innovation / 1
HF5410 .A377 Advances in marketing and public policy. 1
HF5410 .A38 Advances in nonprofit marketing. 1
HF5410 .A38 v.24 2016 Making tough decisions well and badly : framing, deciding, implementing, assessing / 1
HF5410 .C23 Cabell's directory of publishing opportunities in marketing. 1
HF5410 .E87 European journal of marketing. 1
HF5410 .I5 International fact book on direct marketing. 1