Call Number (LC) Title Results
HF5414 .S63 2020 Social marketing and advertising in the age of social media / 1
HF5414 S63eb v. 40 no. 4 Social responsibility and marketing / 1
HF5414 .S635 2007eb Social marketing : advances in research and theory / 1
HF5414 .S664 2012eb Social marketing to protect the environment : what works / 2
HF5414 .S73 2021 Stakeholder involvement in social marketing : challenges and approaches to engagement / 1
HF5414 .S74 2012 The effects of cause-related marketing on customers' attitudes and buying behavior 1
HF5414 .S77 2016 Hiding politics in plain sight : cause marketing, corporate influence, and breast cancer policymaking / 2
HF5414 .T48 Marketing : selected case problems. 1
HF5414 .T48 2007eb The marking enterprise business success and societal embedding / 1
HF5414 .T87 2011 How to make money marketing your business on LinkedIn /
The top 10 things you must know about measuring ROI on social media marketing /
How to make money marketing your business on YouTube / 		3
HF5414 .W44 2011 Hands-on social marketing : a step-by-step guide to designing change for good / 1
HF5414 .W44 2011eb Hands-on social marketing : a step-by-step guide to designing change for good / 2
HF5414 .W55 2017 Using Text Messaging to Promote Sexual Health : a Mixed-Methods Study / 1
HF5414 .W65 2017 Q Methodology to Inform Policy : Ideas for Reaching Girls through Healthy-Eating Social-Marketing Campaigns / 1
HF5414 .Z53 2013 The gamification revolution : how leaders leverage game mechanics to crush the competition / 2
HF5414.122 .S62 1993 Ethics in marketing / 1
HF5414.155 .C57 1997eb Life cycle networks : proceedings of the 4th CIRP International Seminar on Life Cycle Engineering, 26-27 June 1997, Berlin, Germany / 1
HF5414.5 .M1645 2012ab Outside in : the power of putting customers at the center of your business / 1
HF5415 An instructor's manual to H2H marketing case studies : teach human-to-human marketing effectively /
Aligned to achieve : how to unite your sales and marketing teams into a single force for growth /
Advertising Confluence : Transitioning Marketing Communications into Social Movements /
50 claves para franquiciar : multiplica el éxito de tu negocio /
H2H marketing : case studies on human-to-human marketing /
Marketing big oil : brand lessons from the world's largest companies /
Marketing and smart technologies : proceedings of ICMarkTech 2022.
Postcolonial marketing communication : images from the margin /
Marketing case studies in emerging markets : contemporary multi-industry issues and best-practices /
Social Media Marketing Management How to Penetrate Emerging Markets and Expand Your Customer Base.
Marketing cases from emerging markets /
Visualizing marketing : from abstract to intuitive /
Contemporary issues in marketing and consumer behaviour /
Segmenting the industrial market /
Strategic marketing decisions, 2008-2009 /
Marketing socialmente responsable
Marketing Organisation
The dynamics of influencer marketing : a multidisciplinary approach /
The self-reliant entrepreneur : 366 daily meditations to feed your soul and grow your business /
Revolutionizing the AI-Digital Landscape A Guide to Sustainable Emerging Technologies for Marketing Professionals.
The marketing plan : how to prepare and implement it /
Does multi-stage marketing pay? : creating competitive advantages through multi-stage marketing /
Marketing para seres humanos : una esperanza ética /
Toward a better understanding of the role of value in markets and marketing /
CIM Revision Cards : Delivering Customer Value.
Marketing in a transition economy : new realities, challenges, and prospects /
Marketing and smart technologies : proceedings of ICMARKTECH 2022.
Strategic content marketing : creating effective content in practice /
Good works marketing and corporate initiatives that build a better world-- and the bottom line /
The Routledge companion to critical marketing /
Book yourself solid for coaches and consultants : the fastest, easiest, most reliable system for getting more clients than you can handle, even if you hate marketing and selling /
Vintage marketing differentiation : the origins of marketing and branding strategies /
The marketing of service-dominant logic : a rhetorical approach /
Advocate marketing : strategies for building buzz, leveraging customer satisfaction, and creating relationships /
Marketing in context : setting the scene /
Fandom, image and authenticity : joy devotion and the second lives of Kurt Cobain and Ian Curtis /
Marketing : contemporary concepts and practices /
Marketing in a changing environment
Sensory marketing in retail : an introduction to the multisensory nature of retail stores /
Marketing management /
One perfect pitch : how to sell your idea, your product, your business, or yourself /
Marketing in the 21st century : concepts, challenges and imperatives /
Marketing and customer loyalty : the extra step approach /
The American retail value proposition : crafting unique experiences at compelling prices /
Building AI driven marketing capabilities : understand customer needs and deliver value through AI /
Time, space, and the market : retroscapes rising /
The service-dominant logic of marketing : dialog, debate, and directions /
eMarketing : The Essential Guide to Marketing in a Digital World.
CONTEMPORARY ISSUES IN STRATEGIC MARKETING
Marketing, rhetoric and control the magical foundations of marketing theory /
Godfather marketing : prophecies for the markets of the future /
Advanced methods for modeling markets /
Strategic international marketing : strategy development and implementation /
Problems in Marketing.
Ethical branding and marketing : cases and lessons /
Marketing projects
Market assessment with OR applications /
Technology and innovation for marketing /
Retail marketing /
Marketing above the noise : achieve strategic advantage with marketing that matters /
Mapping out marketing : navigation lessons from the ivory trenches /
Get to aha! : discover your positioning DNA and dominate your competition /
Sandy Shores Cottages : a new marketing plan for a new owner /
Engaging consumers' senses for creating unique brand positioning /
Principles of marketing and e-commerce /
ESSENTIALS OF MARKETING theory and practice for a marketing career.
WPP, Ford, and Team Detroit : marketing for global clients /
SoleRebels - targeting the ethical consumer /
Good works : marketing and corporate initiatives that build a better world-- and the bottom line /
The laws of brand storytelling : win -- and keep -- your customers' hearts and minds /
Selling the Business Location.
Think Like a Marketer : How a Shift in Mindset Can Change Everything for Your Business /
The American Retail Value Proposition : Crafting Unique Experiences at Compelling Prices /
What is marketing and sales? : vital tools to market, promote, and sell /
Inbound pr : the pr agency's manual to transforming your business with inbound /
Inside marketing : practices, ideologies, devices /
Exotic Visions in Marketing Theory and Practice.
Intercultural marketing : theory and practice /
Made you look /
The Best Story Wins : how to leverage Hollywood storytelling in business and beyond /
Revenue disruption : game changing sales and marketing strategies to accelerate growth /
H2H marketing : the genesis of human-to-human marketing /
Excel 2019 for marketing statistics : a guide to solving practical problems /
Providing a new perspective on understanding and measuring of customer inspiration
The Power of the Purse : How Smart Businesses Are Adapting to the World's Most Important Consumers-Women.
Multichannel marketing : strategy -- design -- digital technology /
Internal marketing : issues and perspectives for internal customer-centric management : internal marketing /
Introduction to Marketing Concepts.
Find your market-oriented competitive advantage : a toolkit for strategy and branding /
The Maturing Marketplace : Buying Habits of Baby Boomers and Their Parents.
Channel Management and Retail Marketing.
Karmic Marketing
Predictive marketing : easy ways every marketer can use customer analytics and big data /
The big moo
Chaotics /
Marketing /
The Entrepreneur's Guide to Marketing.
Inbound content : a step-by-step guide to doing content marketing the inbound way /
Winning the story wars : why those who tell, and live, the best stories will rule the future /
The digital marketer : ten new skills you must learn to stay relevant and customer-centric /
Get clients now! : a 28-day marketing program for professionals, consultants, and coaches /
Hacking marketing : agile practices to make marketing smarter, faster, and more innovative /
Inbound PR : the PR agency's manual to transforming your business with inbound /
Nonprofit Marketing.
Marketing ethics /
The marketing performance blueprint : strategies and technologies to build and measure business success /
The CMO's periodic table : a renegade's guide to marketing /
Marketing metrics : the manager's guide to measuring marketing performance /
Content marketing strategies for dummies /
Winning hlobal markets : how businesses invest and prosper in the world's high-growth cities /
Back where we belong - Marketing as the organization's core strategy.
Artificial intelligence for marketing : practical applications /
Undertaking marketing research for low-income consumers in India : a Firmenich initiative /
The founders are the promotion /
Harley-Davidson® Motor Company : bonding with the biker /
Marketing children's party services : Rugged Earth Adventures /
San Miguel : expanding the amaranth market /
Storytelling : brewing up a community at Windsor and Eton /
Special sauce in sesame seed buns : legal strategy and public policy in the fast-food industry /
Affiliate Marketing Blueprint.
Forum Marketing Mastery 101 : Create a professional forum for your business.
True alignment : linking company culture with customer needs for extraordinary results /
The new marketing playbook the latest tools and techniques to grow your business /
Targeting rural yoghurt market : a way forward /
Terlato Wines International : managing Rutherford Hill merlot in a post-sideways market /
The washing powder wars : Ariel versus Omo /
Auto-Tecnic GmbH /
Kerry GeoPark : can European GeoPark certification create competitive advantage for a tourist destination? /
Perennial seller : the art of making and marketing work that lasts /
The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty /
Principles of marketing /
Lead generation for dummies /
Answers for ethical marketers : a guide to good practice in business communication /
Unlocking innovation : generative AI in digital marketing and e-commerce.
Authentic Marketing : How to Capture Hearts and Minds Through the Power of Purpose /
Marketing 6.0 : la nueva era del metamarketing : el futuro es inmersivo /
Guía práctica de marketing : todo lo que necesitas saber para ser un marketeer de éxito /
Marketing Non-Profit Organisations.
Modern Marketing Research.
Educating tomorrow's marketers.
Improving the marriage of modeling and theory for accurate forecasts of outcomes /
Strategy search : a guide to marketing for chief executives and directors /
Cases in Marketing.
Marketing mas de un siglo de historia antecedentes, genesis y evolucion.
Insider's guide to place branding shaping the identity and reputation of cities, regions and countries /
The invisible brand : marketing in the age of automation, big data, and machine learning /
Brilliant marketing : become a brilliantly effective marketer in today's chaotic world, regardless of the size of your budget /
Get Different Marketing That Can't Be Ignored!
Marketing no es (solo) publicidad /
END OF MARKETING humanizing your brand in the age of social media.
Market research with panels : types, surveys, analysis, and applications /
Quintessence of marketing : what you really need to know to manage your marketing activities /
Karmic Marketing The Most Magnetic Method for Attracting Wealth.
Marketing, rhetoric and control : the magical foundations of marketing theory /
Modern survey analysis : using Python for deeper insights /
MARKETING TO THE POOR creating value.
Artificial intelligence for marketing management /
The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer /
Absolute value : what really influences customers in the age of (nearly) perfect information /
MARTECH HANDBOOK build a technology stack to attract and retain customers.
Using Behavioral Science in Marketing Drive Customer Action and Loyalty by Prompting Instinctive Responses.
Inductive fuzzy classification in marketing analytics /
Elaboración de materiales de marketing y comunicación
Social media marketing for business : scaling an integrated social media strategy across your organization /
Location-based marketing : geomarketing and geolocation /
Marketing and Globalization
Revenue Recognition : Principles and Practices.
Agile marketing strategies : new approaches to engaging consumer behavior /
Marketing de influencia/Influence marketing
The emergence of modern marketing /
Quantum marketing : mastering the new marketing mindset for tomorrow's consumers /
Business made simple : 60 days to master leadership, sales, marketing, execution, management, personal productivity, and more /
Drucker on marketing : lessons from the world's most influential business thinker /
Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works /
The 12 powers of a marketing leader : how to succeed by building customer and company value /
The Routledge companion to marketing and society /
31 days to millionaire marketing miracles : attract more leads, get more clients, and make more sales /
Winning global markets : how businesses invest and prosper in the world's high-growth cities /
Oversubscribed : how to get people lining up to do business with you /
Chasing the monster idea : the marketer's almanac for predicting idea epicness /
Consumers, society and marketing : a sustainability perspective /
Marketing in culturally distant countries managing the 4Ps in cross-cultural contexts /
Nostalgia marketing : rekindling the past to influence consumer choices /
Assortment and merchandising strategy : building a retail plan to improve shopper experience /
Marketing and marketing assessment
Gay and Lesbian Subculture in Urban China.
Marketing wisdom /
Quantum marketing : Mastering the New Marketing Mindset for Tomorrow's Consumers /
75 historias de marketing con moraleja /
Professionnels du chiffre : Réussir ses stratégies marketing.
Programmatic advertising : the successful transformation to automated, data-driven marketing in real-time /
USING SEMIOTICS IN MARKETING how to achieve consumer insight for brand growth and profits.
Plan Estratégico de Marketing El Arte de Cautivar a Través de Estrategias Que Enamoran.
Curso de Marketing /
Kognitionspsychologische Wirkmechanismen von Werbung : Grundlagen, Methoden und ethische Beurteilung /
Der Marketing-Mix : mit 4 P zur erfolgreichen Strategie /
Ethics, social responsibility and sustainability in marketing /
Orientacion al mercado y la ventana competitiva perspectivas de analisis /
L'innovazione tra marketing e arte /
Neuro-advertising brain-friendly advertising for more success in your market /
Marketing data science : modeling techniques in predictive analytics with R and Python /
Copy, copy, copy : how to do smarter marketing by using other peoples ideas /
Channel strategies and marketing mix in a connected world
Handbook of the economics of marketing.
Transgenerational marketing evolution, expansion, and experience /
Strategic Islamic marketing a roadmap for engaging Muslim consumers /
Marketing made simple : a step-by-step storybrand guide for any business /
Selling the sizzle : hot marketing strategies for business owners /
Oversubscribed : how to get people lined up to do business with you /
Manga guide to marketing /
The myth of the mainstream /
Smarketing : how to achieve competitive advantage through blended sales and marketing /
Brand seduction : how neuroscience can help marketers build memorable brands /
Valuable content marketing : how to make quality content your key to success /
Marketing ethics & society /
Sustainable enterprise : a macromarketing approach /
Consumer happiness multiple perspectives /
Data driven : harnessing data and AI to reinvent customer engagement /
Ai for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales /
Marketization theory and evidence from emerging economies /
Winning the customer : turn consumers into fans and get them to spend more /
The attention economy and how media works simple truths for marketers /
Practice-oriented marketing : basics - instruments - case studies /
Managing Markets and Customers (Management extra)
Marketing de ciudades : crear y prosperar en mercados de alto crecimiento /
Business advancement through technology.
Smarter, faster, cheaper : non-boring, fluff-free strategies for marketing and promoting your business /
Hurdle race marketing : the enlightenment -- the disillusionment -- the breakthrough /
Influencer marketing strategy how influencers can help grow your business /
Marketing training services /
Marketing and gamification : applications, challenges, and ethics /
Reason-Oriented Marketing.
The SAGE Handbook of Marketing Theory
Celebrity, social media influencers and brand performance : exploring new dynamics and future trends in marketing /
Marketing with AI /
The psychology of marketing cross-cultural perspectives / 		282
HF5415. 2.P7 Studies in a simulated market / 1