Call Number (LC) Title Results
HF5415.124 .H33 1999 Net worth : shaping markets when customers make the rules / 2
HF5415.124 .H33 1999eb Net worth : shaping markets when customers make the rules / 1
HF5415.124 .R68 2001 Information marketing / 1
HF5415.124 .W67 World directory of marketing information sources. 1
HF5415.124 .Z348 2002 Are customer information systems worth it? : results from B2B services / 1
HF5415.125 Data analytics for marketing : a practical guide to analyzing marketing data using Python /
The voice catchers : how marketers listen in to exploit your feelings, your privacy, and your wallet /
Cases in marketing channel strategy /
Building brand authenticity 7 habits of iconic brands /
Machine learning and generative AI for marketing : take your data-driven marketing strategies to the next level using Python /
A practical guide to data mining for business and industry /
Marketing Metrics Leverage Analytics and Data to Optimize Marketing Strategies.
Practical text analytics : interpreting text and unstructured data for business intelligence /
Marketing and smart technologies : proceedings of ICMarkTech 2020 /
Mastering marketing data science a comprehensive guide for today's marketers /
Marketing and sales automation : basics, implementation, and applications /
Visualizing marketing : from abstract to intuitive /
NeuroAI winning the minds of consumers with neuroscience powered GenAi /
Python for marketing research and analytics /
Data science for marketing analytics /
AI in marketing : master techniques to make AI work for you /
Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing /
Hands-on data science for marketing : improve your marketing strategies with machine learning using Python and R /
Creativity and data marketing : a practical guide to data innovation / 		25
HF5415.125 .A42 2014 A Practical Guide to Data Mining for Business and Industry. 2
HF5415.125 .A554 1983 A framework for analyzing vertical integration issues in marketing / 1
HF5415.125 .A67 2016 Application/case studies : analytics applied. 1
HF5415.125 .A67 2020 Applied qualitative marketing research - data analysis and data display. 2
HF5415.125 .B347 2013 Marketing Database Analytics : Transforming Data for Competitive Advantage. 1
HF5415.125 .B347 2013eb Marketing database analytics : transforming data for competitive advantage / 1
HF5415.125 .B35 2019 Myths of branding : a brand is just a logo, and other popular misconceptions / 1
HF5415.125 .B45 2009 Building brand authenticity : 7 habits of iconic brands / 1
HF5415.125 .B47 2004eb Data mining techniques : for marketing, sales, and customer relationship management / 1
HF5415.125 .B47 2018ab Data mining techniques : for marketing, sales, and customer relationship management / 1
HF5415.125 B74 1978 Psychological principles of marketing and consumer behavior / 1
HF5415.125 .B76 2023 How and what marketing algorithms think / 1
HF5415.125 .B83 1998 Commercial adoption of advances in the analysis of scanner data / 1
HF5415.125 .C37 1975 Cases in computer and model-assisted marketing : planning / 1