Call Number (LC) Title Results
HF5415.126 .M85 2002eb Direct marketing : a step-by-step guide to effective planning and targeting / 1
HF5415.126 .N37 1982 Direct marketing : strategy, planning, execution / 1
HF5415.126 .N37 1995 Direct marketing : strategy, planning, execution / 2
HF5415.126 .N48 1990 The New direct marketing : how to implement a profit-driven database marketing strategy / 1
HF5415.126 .N48 1995 The new direct marketing : how to implement a profit-driven database marketing strategy / 2
HF5415.126 .N48 1999 The new direct marketing : how to implement a profit-driven database marketing strategy / 1
HF5415.126 .O33 2012 Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing / 3
HF5415.126 .P4 1996 Building brands directly : creating business value from customer relationships / 1
HF5415.126 .P885 2012 Customer and business analytics applied data mining for business decision making using R /
Customer and business analytics : applied data mining for business decision making using R / 		2
HF5415.126 .R36 1994 Selecting, evaluating, and updating prospects in direct mail marketing : technical working paper / 1
HF5415.126 .R38 2012 Statistical and machine-learning data mining : techniques for better predictive modeling and analysis of big data / 3
HF5415.126 .R38 2017 Statistical and machine-learning data mining : techniques for better predictive modeling and analysis of big data / 1
HF5415.126 .R62 1999 Direct marketing management / 1
HF5415.126 .R65 1988 Integrated direct marketing : techniques and strategies for success / 2
HF5415.126 .R67 1994 Is household-specific targeting worth it? : technical working paper / 1
HF5415.126 .S235 2001 Direct and interactive marketing / 1
HF5415.126 .S25 1998eb Desktop database marketing / 1
HF5415.126 .S5334 2017 Social media management : persuasion in networked culture / 1
HF5415.126 .S65 2020 Direct, digital & data-driven marketing / 1
HF5415.126 .S757 1994 Successful direct marketing methods / 1