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Marketing by the numbers : how to measure and improve the ROI of any campaign / |
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No size fits all : from mass marketing to mass handselling / |
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Increasing hits and selling more on your Web site / |
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Digital marketing analytics : making sense of consumer data in a digital world / |
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Influencer : building your personal brand in the age of social media / |
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Facebook marketing : leverage social media to grow your business / |
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Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business / |
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Advertising impact and controlling in content marketing : recognize impact mechanisms, optimize controlling and adapt strategy / |
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International digital marketing in China : regional characteristics and global challenges / |
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How to make money marketing your Android apps : understanding Google's open sales model / |
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