Call Number (LC) Title Results
HF5415.15 .C26 2012eb Defending your brand : how smart companies use defensive strategy to deal with competitive attacks / 1
HF5415.15 .C28 Product policy, cases and concepts / 2
HF5415.15 .C37 1991 Green is gold : business talking to business about the environmental revolution / 1
HF5415.15 .C44 Great American brands : the success formulas that made them famous / 1
HF5415.15 .C46 2010 Brand rewired : connecting intellectual property, branding, and creativity strategy / 1
HF5415.15 .C46 2010eb Brand rewired : connecting intellectual property, branding, and creativity strategy / 1
HF5415.15 .C47 Market planning for new industrial products / 1
HF5415.15 -- .C48 2009eb Compendium of Brand Management 1
HF5415.15 .C48 2011 What's it take to make a product iconic? / 1
HF5415.15 .C48e 2011 Exclusive product offering : creating something just for you / 1
HF5415.15 .C56 2009eb CIM coursebook. 1
HF5415.15 .C65 1995 Profitable product management / 2
HF5415.15 .C655 2007eb Conjoint measurement methods and applications / 1
HF5415.15 -- C657 2005eb  
HF5415.15 .D28 1998eb Building database-driven web catalogs / 1
HF5415.15 .D38 2019 Puck drop in the Pacific Northwest : building brand equity for a new professional sport franchise / 1
HF5415.15 .D42 2003 The ultimate book of business brands : insights from the world's 50 greatest brands. 1
HF5415.15 .D65 Product management / 1
HF5415.15 .E44 1997 Evaluation of R&D processes : effectiveness through measurements / 1
HF5415.15 .F4 The industrial product management system / 1