Call Number (LC) Title Results
HF5415.15 .R93 2008 Beating low cost competition : how premium brands can respond to cut-price rivals / 1
HF5415.15 .R93 2008eb Beating low cost competition how premium brands can respond to cut-price rivals / 1
HF5415.15 .S25 1997b The innovation imperative : strategies for managing product models and families / 1
HF5415.15 .S26 2020 The influential product manager : how to lead and launch successful technology products / 1
HF5415.15 .S26 2020eb The influential product manager : how to lead and launch successful technology products / 2
HF5415.15 .S36 2015 Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing / 1
HF5415.15 .S36 2015eb Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing / 1
HF5415.15 .S39 1977 Industrial product policy : managing the existing product line / 1
HF5415.15 .S4 1976 Industrial product policy : viewpoints and issues / 1
HF5415.15 .S46 1985 Winning back your market : the inside stories of the companies that did it / 1
HF5415.15 .S6293 2017 The agile marketer : turning customer experience into your competitive advantage / 1
HF5415.15 .S63 2007 Flexible product development : building agility for changing markets / 1
HF5415.15 .S76 1976 Product planning : an integrated approach / 2
HF5415.15 .S83 Guidelines for successful new product test marketing / 1
HF5415.15 .T4 Technology products / 1
HF5415.15 .T4 v.1  
HF5415.15 .T4 v.2  
HF5415.15 .T44 2020 The approaches to interdisciplinary research on brand management. 1
HF5415.15 .T45 Product strategy / 1
HF5415.15 .T67 2021 Continuous discovery habits : discover products that create customer value and business value / 1