Call Number (LC) Title Results
HF5415.153 .G78 1985b New product development : what really works / 1
HF5415.153 .G78 1992 New product development / 1
HF5415.153 .G784 2001 Managing new product development and innovation : a microeconomic toolbox / 1
HF5415.153 G85 1985 A Guide to marketing new industrial and consumer products : 50 years of reporting new product news / 1
HF5415.153 .G88 2018 Leveraging constraints for innovation : new product development essentials from the PDMA / 2
HF5415.153 .H35 2013 Open evaluation integrating users into the selection of new product ideas / 1
HF5415.153 .H36 1991 Bringing new products to market : the art and science of creating winners / 1
HF5415.153 .H375 2019eb Decision-making for new product development in small businesses / 1
HF5415.153 .H38 2008 Something really new : three simple steps to creating truly innovative products / 3
HF5415.153 .H44 2008 Hfg, Ulm : die Abteilung Produktgestaltung : 39 Rückblicke / 1
HF5415.153 .H47 1993 Using dominance measures to evaluate brand extensions / 1
HF5415.153 .H55 2015eb Value chain marketing : a marketing strategy to overcome immediate customer innovation resistance / 1
HF5415.153 .H62 2007 Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development / 1
HF5415.153 .H836 2008eb Product customization 1
HF5415.153 .H88 2008eb Organizing cross-functional new product development projects the phase-specific effects of organizational antecedents / 1
HF5415.153 .I46 2021 Becoming a leader in product development : an evidence-based guide to the essentials / 3
HF5415.153 .I477 2003b Improving new product development performance and practices : Consortium Learning Forum best-practice report / 1
HF5415.153 .I545 1999 Information support for new product development teams / 1
HF5415.153 I55 1986 Innovation diffusion models of new product acceptance / 1
HF5415.153 .I554 1999 Innovative market research for breakthrough product design / 1