Call Number (LC) Title Results
HF5415.3 .W63 Group influence on consumer brand choice / 1
HF5415.3 .Y35 The Yankelovich monitor. 1
HF5415.3 .Z28 Consumer behavior : basic findings and management implications /
Consumer behavior : basic findings and managerial implications / 		2
HF5415.3 ebook Logística y marketing geográfico 1
HF5415.32 Consumer behaviour and analytics /
Current Perspectives on Consumer Psychology.
Peopling marketing, organization, and technology : interactionist studies in marketing interaction /
Depicting the consumer of experiential luxury : identities, values and consumption goals in online reviewer discourse on wine, perfume and chocolate /
Consumer behavior in practice : strategic insights for the modern marketer /
Temporal modelling of customer behaviour /
Fostering consumer well-being : theory, evidence, and policy /
Morality and the market : consumer pressure for corporate accountability.
Academic research & reviews in social, human and administrative Sciences.
Consumer psychology : a study guide to qualitative research methods.
Researching the retail value chain using mixed methods.
Using multi-sited ethnography in consumer research : an exploration of new consumption communities /
Gender, design and marketing : how gender drives our perception of design and marketing /
Contemporary consumer culture theory
Routledge international handbook of consumer psychology /
The power of customer misbehavior : drive growth and innovation by learning from your customers /
Value realization in the phygital reality market consumption and service under conflation of the physical, digital, and virtual worlds /
The continuum of consumer choice /
The brand strategist's guide to desire : how to give consumers what they actually want /
The butterfly effect in competitive markets : driving small changes for large differences /
An Archaeology of Nineteenth-Century Consumer Behavior in Melbourne, Australia, and Buenos Aires, Argentina /
Réflexions sur une nouvelle ère écologique et citoyenne : L'humanité face au miroir /
Embrace your ignorance /
Adapting to the sharing economy /
Perspectives on consumer behaviour theoretical aspects and practical applications /
PRICING OF CONSUMER INNOVATIONS
The Hipster Economy: Taste and Authenticity in Late Modern Capitalism.
The platformisation of consumer culture a digital methods guide.
Consumer psychology in a social media world /
Content similarity /
Real time, contextual and personalized recommendations /
The new chameleons : how to connect with consumers who defy categorization /
Decoding the new consumer mind : how and why we shop and buy /
Social Media Data Mining and Analytics.
CONSUMER BEHAVIOUR AND THE ARTS : a marketing perspective.
The SAGE handbook of consumer culture /
Top of mind : use content to unleash your influence and engage those who matter to you /
Consumer data research /
Customer data sharing frameworks : twelve lessons for the world /
Consumer behaviour and digital transformation /
Choose your customer : how to compete against the digital giants and thrive /
An Investigation on Contemporary Consumer Resistance.
Digilogue : How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer.
Online impulse buying and cognitive dissonance : examining the effect of mood on consumer behaviour /
Preference Pollution : How Markets Create the Desires We Dislike.
Decoded : the science behind why we buy /
Lean Customer Development /
Consumer culture theory /
Ask, measure, learn : using social media analytics to understand and influence customer behavior /
Lean customer development : twórz produkty, po które klienci będą ustawiać się w kolejkach /
How customers view self-service technologies : there can be substantial differences between managers' and customers' perspectives on new self-service technologies. /
Inside the mind of the shopper : the science of retailing /
JMP 13 consumer research.
JMP version 13 consumer research.
The Retail Revival : Reimagining Business for the New Age of Consumerism.
Social CRM : market research /
Journal of research in interactive marketing, volume 9, issue 2 : impact of digital shopping channels on multi-channel marketing and attribution in the.
Lean customer development : building products your customers will buy /
Consumer behaviour and sustainable fashion consumption /
Return of the grassy knoll : consumer behavior and the music industry /
The consumer revolution : tipping the balance of power /
Teens and jeans : clothing in transition /
Buyer personas : how to gain insight into your customers expectations, align your marketing strategies, and win more business /
Laddering : unlocking the potential of consumer behavior /
The wide world of tea /
Gamification and consumer engagement : creating value in context of ICT development /
An integrative guide to consumer neuroscience /
Should you punish or reward current customers? /
The Metail Economy
MULTIMODALITY AND SOCIAL INTERACTION IN ONLINE AND OFFLINE SHOPPING
The experience maker : how to create remarkable experiences that your customers can't wait to share /
Consumer psychology : a life span developmental approach /
Choice computing : machine learning and systemic economics for choosing /
Advances in Kaiyu Studies : From Shop-Around Movements Through Behavioral Marketing to Town Equity Research /
#Hooked : why cute sells, and other marketing magic that we just can't resist /
Contemporary consumer culture theory /
Business and consumer analytics : new ideas /
Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary /
The persuasion industries : the making of modern Britain /
Perspectives on consumer behaviour : theoretical aspects and practical applications /
UNDERSTANDING PERSONALIZATION new aspects of design and consumption.
Emotions as commodities : capitalism, consumption and authenticity /
Context and Cognition in Consumer Psychology : How Perception and Emotion Guide Action /
The customer-base audit : the first step on the journey to customer centricity /
SOCIAL MEDIA ANALYTICS IN PREDICTING CONSUMER BEHAVIOR
Social influence and sustainable consumption /
Consumer Identities : Agency, Media and Digital Culture /
Lean customer development : build products your customers will buy /
Consumer Activism Promotional Culture and Resistance.
Consumer behavior : understanding consumers--designing marketing activities /
All you can pay : how companies use our data to empty our wallets /
Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data /
Customer analytics for dummies /
Consumer behavior : a digital native /
The human brand : how we relate to people, products, and companies /
Executive Briefing Building a culture of self-service from predeployment to continued engagement /
Congruency, expectations and consumer behavior in digital environments /
The business case for love how companies get bragged about today /
Consumer culture and the media magazines in the public eye /
Data science for marketing analytics : a practical guide to forming a killer marketing strategy through data analysis with Python /
Netflix : will its operations model be a short subject or a long-run feature? /
Alcoa & the auto industry /
Consuming crisis : commodifying care and COVID-19 /
Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results /
33 phenomena of purchasing decisions : understanding customer behavior -- knowledge and inspiration /
Buyer personas : gain deep insight into your customers' buying decisions and win more business /
Artificial Intelligence along the Customer Journey A Customer Experience Perspective /
Buyer personas gain deep insight into your customers' buying decisions and win more business / 		127
HF5415.32 .A23 1996 LAPD : estimating distribution of consumer utility preference from scanner-panel data to infer patterns of competition / 1
HF5415.32 .A25 1997 What kids buy and why : the psychology of marketing to kids / 2
HF5415.32 .A27 2018 Moderator meta-analysis : partitioned pricing and consumer preference / 1
HF5415.32 .A34 1999 Towards understanding the value of a loyal customer : an information-processing perspective / 1
HF5415.32 .A38 2014 Advertising to children : new directions, new media / 2
HF5415.32 .A48 2014eb Lean customer development : building products your customers will buy / 1
HF5415.32 .A527 2015 Analyzing the cultural diversity of consumers in the global marketplace / 1
HF5415.32 .A53 1992 Discrete choice theory of product differentiation / 1
HF5415.32 .A53 1992eb Discrete choice theory of product differentiation 1
HF5415.32 .A55 2020 An introduction to agent-based modeling for consumer behavior. 1
HF5415.32 .A67 2005 Applying social cognition to consumer-focused strategy / 1
HF5415.32 .A67 2005eb Applying social cognition to consumer-focused strategy / 1
HF5415.32 .A67 2014 Applying social cognition to consumer-focused strategy / 1
HF5415.32 .A67 2017 Application : designing extended service warranty plans. 1
HF5415.32 .A93 1994 The Authority of the consumer / 1