Call Number (LC) Title Results
HF5415.55 .N49 1997 The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry / 2
HF5415.55 .O55 2020 Online Relationship Marketing The Current Landscape and Future Developments. 1
HF5415.55 .P33 2012eb Trust, social relations and engagement understanding customer behaviour on the Web / 1
HF5415.55 .P38 2004eb Pathways less travelled to value creation : interaction, dialogue and knowledge generation / 1
HF5415.55 .R38 2016 Customer-centric marketing : a pragmatic framework / 1
HF5415.55 .R435 2021 Winning on purpose the unbeatable strategy of loving customers / 1
HF5415.55 .R446 2000eb Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention / 1
HF5415.55 .R448 1999eb Relationship marketing : strategy and implementation / 2
HF5415.55 .R45 1996eb Relationship marketing : theory and practice /
Relationship marketing theory and practice / 		2
HF5415.55 .R453 1999 Relationship marketing : strategy and implementation / 1
HF5415.55 .R53 2015eb Customer-centric marketing : supporting sustainability in the digital age / 1
HF5415.55 .R63 2001eb Customer Relationship Management : How to Turn a Good Business into a Great One. 1
HF5415.55 .R66 2011eb Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay / 1
HF5415.55 .S28 2008 Effective customer relationship management : how emotion drives sustainable success / 1
HF5415.55 .S35 2003eb Customer experience management : a revolutionary approach to connecting with your customers / 2
HF5415.55 .S386 2009 The impact of culture on relationship marketing in international services a target group-specific analysis in the context of banking services / 1
HF5415.55 .S45 1999 Relationship learning with key customers / 1
HF5415.55 .S54 2012 The 4 A's of marketing : creating value for customer, company and society / 2
HF5415.55 .S545 2023 Power in business relationships : dynamics, strategies and internationalisation / 1
HF5415.55 .S545 2023eb Power in business relationships : dynamics, strategies and internationalisation / 1