Call Number (LC) Title Results
HF5827 .V47 1985 The language of advertising / 1
HF5827 .W36 1993 How expansion advertising affects brand usage frequency : a programmatic evaluation / 1
HF5827 .W55 2012 How 30 great ads were made : from idea to campaign / 1
HF5827.2 Positioning : the battle for your mind /
Repositioning : marketing in an era of competition, change, and crisis / 		4
HF5827.2 .B62 1983 Comparison advertising : regulation and self-regulation in 55 countries / 1
HF5827.2 .R53 1996eb The new positioning : the latest on the world's #1 business strategy / 2
HF5827.2 .R53 2001beb Positioning : the battle for your mind / 1
HF5827.2 .T76 1996 The new positioning : the latest on the world's #1 business strategy / 2
HF5827.2 .T76 2010 Repositioning : marketing in an era of competition, change, and crisis / 1
HF5827.2 .T76 2010eb Repositioning : marketing in an era of competition, change and crisis / 1
HF5827.4 .Y669 1982 Cooperative advertising : practices and problems / 1
HF5827.4 .Y67 Cooperative advertising, its uses and effectiveness : some preliminary hypotheses / 1
HF5827.4 .Y68 1983 Managing cooperative advertising : a strategic approach / 1
HF5827.6 .G74 2008 Branding New York : how a city in crisis was sold to the world / 1
HF5827.6 .G74 2009eb Branding New York how a city in crisis was sold to the world / 1
HF5827.8 Fraud prevention in online digital advertising / 1
HF5827.8 .A55 2016 Truth in marketing : a theory of claim-evidence relations / 1
HF5827.8 .B67 2022 TurboTax's deceptive marketing / 1
HF5827.8 .B68 2009eb  
HF5827.8 .C66 2017 Commercial Communication in the Digital Age : Information or Disinformation? / 1