Search Results - Aksoy, Lerzan

Marketing, corporate social initiatives, and the bottom line / by Aksoy, Lerzan

The High Price of Customer Satisfaction by Buoye, Alexander, Aksoy, Lerzan, Gupta, Sunil, Keiningham, Timothy

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The wallet allocation rule : winning the battle for share / by Keiningham, Timothy L., Aksoy, Lerzan, Williams, Luke (Writer on marketing), Buoye, Alexander

Customer lifetime value : reshaping the way we manage to maximize profits /

Other Authors: “…Aksoy, Lerzan…”
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Full Text (via Taylor & Francis)

Customer lifetime value reshaping the way we manage to maximize profits /

Other Authors: “…Aksoy, Lerzan…”
Full Text (via Taylor & Francis)