Search Results - Altamira, Maria

Chinese firms in the global market : understanding the development of capabilities of Chinese multinationals / by Altamira, Maria

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Understanding the definition and development of marketing capabilities in Chinese multinationals and the influence of institutional elements : a narrative inquiry strategy to study... by Altamira, Maria

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Developing online narrative interviews : a qualitative research study about Chinese managers' understanding of the development of marketing strategies in Europe / by Altamira, Maria

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Digitalization, technology and global business : how technology is shaping value creation across borders / by Fornés, Gastón, 1971-, Altamira, Maria

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