Search Results - American Association of Advertising Agencies

American Association of Advertising Agencies

The American Association of Advertising Agencies ('''4A's''') is a U.S. trade association for advertising agencies which was founded in 1917. It serves over 600 member agencies across 1,200 offices, which control more than 85% of total U.S. advertising spend.

Its goal is to "foster, strengthen and improve the advertising agency business; to advance the cause of advertising as a whole; and to aid member agencies in operating more efficiently and profitably" by aiding member agencies with ad industry expertise, marketing research, training and professional development, lobbying, and even insurance benefits for employees. Provided by Wikipedia
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  1. 1
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    A handbook for the advertising agency account executive.

    Published 1969
    “…American Association of Advertising Agencies…”
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  2. 2
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    Social issues in advertising. by Myers, John G.

    Published 1971
    “…American Association of Advertising Agencies…”
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  3. 3
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    Papers of the American Association of Advertising Agencies, 1927.

    Published 1985
    “…American Association of Advertising Agencies…”
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  4. 4
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    Chart presentation of income data from newspaper reader surveys in Boston, Buffalo, Detroit, Philadelphia, St. Louis, Washington.

    Published 1932
    “…American Association of Advertising Agencies…”
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  5. 5
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    How advertising agencies evaluate various types of newspaper research /

    Published 1962
    “…American Association of Advertising Agencies…”
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  6. 6
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    The best of ad campaigns! / by Blount, Steve

    Published 1988
    “…American Association of Advertising Agencies…”
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  7. 7
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    The advertising agency business around the world : reports from advertising agency associations and agency leaders in 22 countries.

    Published 1964
    “…American Association of Advertising Agencies…”
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  8. 8
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    How to plan media strategy : four proposed advertising problems [with] recommended media solutions and critiques.

    Published 1960
    “…American Association of Advertising Agencies…”
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  9. 9
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    Market and newspaper statistics.

    “…American Association of Advertising Agencies…”
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  10. 10
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    Miscomprehension of televised communications / by Jacoby, Jacob

    Published 1980
    “…American Association of Advertising Agencies. Educational Foundation…”
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  11. 11
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    The A.A.A.A. [American Association of Advertising Agencies] Educational Foundation Grants Purpose, Results, Application; On the 22 Research Grants Awarded by the Foundation from 19... by Tinkham, Spencer F.

    Published 1973
    “…American Association of Advertising Agencies. Educational Foundation…”
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  12. 12
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    The A.A.A.A. Educational Foundation grant program for research in advertising communications : a report [on the 22 research grants awarded ... from 1968 through 1973] by Tinkham, Spencer F.

    Published 1973
    “…American Association of Advertising Agencies. Educational Foundation…”
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  13. 13
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    Government regulatory issues and advertising : comments by participants in the Loaned Executive Assignment Program of the American Association of Advertising Agencies.

    Published 1979
    “…American Association of Advertising Agencies. Loaned Executive Assignment …”
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  14. 14
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    Current Developments in Advertising Advertising and Society, Management, Creative, Media, Production, Research, and Teaching and Research in Advertising Education; Proceedings of t...

    Published 1973
    “…American Association of Advertising Agencies. Educational Foundation…”
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  15. 15
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    Advertising in America; the consumer view / by Bauer, Raymond Augustine, 1916-1977

    Published 1968
    “…American Association of Advertising Agencies…”
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  16. 16
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    Improving advertising budgeting : insights from the MAX Program of Managing Advertising Expenditures for Financial Performance : conference report of the MAX conference, November 1...

    Published 1999
    “…American Association of Advertising Agencies…”
    Conference Proceeding Book

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  17. 17
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    Self-regulatory principles for online behavioral advertising /

    Published 2009
    “…American Association of Advertising Agencies…”
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  18. 18
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    Proceedings of National Conference for University Professors of Advertising : Arizona State University, Tempe, Arizona, March 11-14, 1973 /

    Published 1973
    “…American Association of Advertising Agencies. Educational Foundation…”
    Conference Proceeding Book

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