Search Results - American Marketing Association
American Marketing Association
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States.The AMA was formed in from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs. The AMA publishes the ''Journal of Marketing'', ''Journal of Marketing Research'', ''Journal of Public Policy and Marketing'', ''Journal of International Marketing'', ''Journal of Interactive Marketing'', and ''Marketing News''. It sponsors the collegiate honor society, Alpha Mu Alpha. Provided by Wikipedia
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The brand marketing book : creating, managing, and extending the value of your brand /
Published 2000“…American Marketing Association…”
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Market structure analysis /
Published 1977“…American Marketing Association…”
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Markets and marketing in developing economies /
Published 1968“…American Marketing Association…”
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American Marketing Association international membership directory and marketing services guide.
Published 1987“…American Marketing Association…”
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Marketing education : current status and a view for the 1980's /
Published 1980“…American Marketing Association…”
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Product management : selected readings (1960-69) /
Published 1970“…American Marketing Association…”
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Work experience in the teaching of retailing : a round table presented at teacher's sessions, American Marketing Association, Chicago, December 1950 /
Published 1951“…American Marketing Association…”
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Marketing public transportation : policies, strategies, and research needs for the 1980's /
Published 1980“…American Marketing Association…”
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Combined proceedings, spring and fall conferences.
Published 1971“…American Marketing Association…”
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What industrial marketing management should know about long range planning.
Published 1966“…American Marketing Association…”
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Marketing education : current status and a view for the 1980's /
Published 1980“…American Marketing Association…”
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Marketing public transportation : policies, strategies, and research needs for the 1980's /
Published 1981“…American Marketing Association…”
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Industrial marketing perspectives : a reader /
Published 1981“…American Marketing Association…”
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Crisis marketing : when bad things happen to good companies /
Published 1997“…American Marketing Association…”
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