Search Results - Belch, George E. (George Edward), 1951-

A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance / by George E. Belch and Ric... by Belch, George E. (George Edward), 1951-

Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Belch, George E. (George Edward), 1951-

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The relationship of belief systems to the differential role of self-concept and ideal self-concept in consumer purchase behavior / by George E. Belch / by George Edward Belch. by Belch, George E. (George Edward), 1951-