Search Results - Casson, Mark, 1945-
Mark Casson
}} Mark Casson (born in 1945) is a British economist and academic. He is a professor of economics at the University of Reading in England. He served as Head of the Department of Economics from 1987 to 1994 and is currently the Director of the Centre for Institutional Performance at the same institution.Together with Peter Buckley, Casson developed the internalisation theory of the multinational enterprise, which is widely used to analyze the internationalization of firms. He also contributed to the modern economic theory of entrepreneurship by synthesizing the ideas of Joseph Schumpeter, Friedrich Hayek, and Frank Knight. According to this theory, successful entrepreneurs exhibit good judgment in making risky innovations and are rewarded through either profits or salaries, depending on whether they are owners or managers of their firms.
Casson's research suggests that culture and institutions significantly influence the performance of both individual entrepreneurs and large multinational corporations. He developed a leader-follower theory of culture, positing that leaders establish cultural norms that shape the decision-making processes of entrepreneurs and managers. To test this theory, he has applied institutional theory to business history and economic history. This approach led him to conduct a major study on Victorian British entrepreneurship, specifically focusing on the construction of the railway system through private enterprise, which is the subject of one of his most recent books.
Casson is a founding member of the Reading School of International Business, a global network of economists established in the 1970s at the University of Reading, England. This network has played a significant role in reshaping public perceptions regarding the costs and benefits of multinational enterprises and foreign direct investment. Casson also serves as the general editor of two book series: ''The Globalisation of the World Economy'' and ''Handbooks of Research Methods and Applications in the Social Sciences''. Provided by Wikipedia
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The economics of business culture : game theory, transaction costs, and economic performance / by Casson, Mark, 1945-
Published 1991Call Number: Loading…Full Text (via Internet Archive)
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Economics of international business : a new research agenda / by Casson, Mark, 1945-
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Entrepreneurship : theory, networks, history / by Casson, Mark, 1945-
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Unemployment, a disequilibrium approach / by Casson, Mark, 1945-
Published 1981Call Number: Loading…
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Multinationals and world trade : vertical integration and the division of labour in world industries / by Casson, Mark, 1945-
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The entrepreneur : an economic theory / by Casson, Mark, 1945-
Published 1982Call Number: Loading…
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Enterprise and leadership : studies on firms, markets, and networks / by Casson, Mark, 1945-
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The entrepreneur in history from Medieval merchant to modern business leader / by Casson, Mark, 1945-
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Economics of unemployment : an historical perspective / by Casson, Mark, 1945-
Published 1984Call Number: Loading…
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Multinationals and world trade : vertical integration and the division of labour in world industries / by Casson, Mark, 1945-
Published 1986Call Number: Loading…
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Enterprise and competitiveness : a systems view of international business / by Casson, Mark, 1945-
Published 1990Call Number: Loading…
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The economics of business culture : game theory, transaction costs, and economic performance / by Casson, Mark, 1945-
Published 1991Call Number: Loading…
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Economics of unemployment : an historical perspective / by Casson, Mark, 1945-
Published 1984Call Number: Loading…Full Text (via Internet Archive)
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Alternatives to the multinational enterprise / by Casson, Mark, 1945-
Published 1979Call Number: Loading…Full Text (via Internet Archive)
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The organization of international business / by Casson, Mark, 1945-
Published 1995Other Authors: “…Casson, Mark, 1945-…”
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The world's first railway system : enterprise, competition, and regulation on the railway network in Victorian Britain / by Casson, Mark, 1945-
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Entrepreneurship and business culture / by Casson, Mark, 1945-
Published 1995Call Number: Loading…
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Information and organization : a new perspective on the theory of the firm / by Casson, Mark, 1945-
Published 1997Call Number: Loading…
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Alternatives to the multinational enterprise / by Casson, Mark, 1945-
Published 1979Call Number: Loading…
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The entrepreneur : an economic theory / by Casson, Mark, 1945-
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Related Subjects
International business enterprises
Entrepreneurship
History
Business ethics
Corporate culture
Industrial organization (Economic theory)
Unemployment
Capitalists and financiers
Economic history
Game theory
Group decision making
Industrial management
Information resources management
International division of labor
Investments, Foreign
Labor supply
Management
Social aspects
Vertical integration
Big data
Business enterprises
Cities and towns
Commerce
Communication in management
Communication systems
Comparative advantage (International trade)
Competition, International
Costs
Decision making
Economic aspects