Search Results - Eisend, Martin
Martin Eisend
Martin Eisend (born September 14, 1968, in Auerbach in der Oberpfalz, Bavaria, Germany) is a German chaired professor of marketing at the European University Viadrina in Frankfurt (Oder), Germany. Provided by Wikipedia-
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Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations /
Published 2019Other Authors: “…Eisend, Martin…”
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Advances in Advertising Research VIII Challenges in an Age of Dis-Engagement.
Published 2017Other Authors: “…Eisend, Martin…”
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Advances in advertising research.
Published 2016Other Authors: “…Eisend, Martin…”
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Advances in Advertising Research (Vol. VII) : Bridging the Gap between Advertising Academia and Practice /
Published 2017Other Authors: “…Eisend, Martin…”
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Advances in advertising research (Vol. III) current insights and future trends /
Published 2012Other Authors: “…Eisend, Martin…”
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Advances in Advertising Research IX: Power to Consumers.
Published 2018Other Authors: “…Eisend, Martin…”
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Dynamic capabilities and relationships : discourses, concepts, and reflections /
Published 2021Other Authors: “…Eisend, Martin…”
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