Search Results - Homburg, Christian

Christian Homburg

Christian Homburg (born 1962 in Gomadingen, Baden-Württemberg, West Germany) is a German marketing researcher, director of the IMU – Institute for Market-oriented Management and chaired professor for Marketing at the University of Mannheim. His special subjects are market-oriented management, customer relationship management and sales management. Furthermore, from 2006 until the 2010, Homburg was the exclusive managing director of the Mannheim Business School. In addition to his academic position, he is chairman of the scientific advisory committee of Homburg & Partner, an international management consultancy firm. Provided by Wikipedia
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  1. 1
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    Sales excellence systematic sales management / by Homburg, Christian, 1962-

    Published 2012
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  2. 2
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    Marketing's influence within the firm / by Homburg, Christian, 1962-

    Published 1998
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  3. 3
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    Bill It, Kill It, or Keep It Free? / by Ulaga, Wolfgang, Michel, Stefan, Hinterhuber, Andreas, Liozu, Stephan, Kohli, Ajay, Sawhney, Mohanbir, Steenkamp, Jan-Benedict, Homburg, Christian, Copaṛā, Sunīla, Wouters, Marc, Ritson, Mark, Mohr, Jakki, Gebauer, Heiko, Nambisan, Satish, Anderson, James, Ng, Irene, O'Beirne, Rebecca, Monroe, Kent B., Bharadwaj, Sundar

    Published 2018
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    Structure and dynamics of the German Mittelstand /

    Published 1999
    Other Authors: “…Homburg, Christian, 1962-…”
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    Handbook of market research

    Published 2022
    Other Authors: “…Homburg, Christian, 1962-…”
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