Search Results - Lusch, Robert F.

Principles of marketing / by Lusch, Robert F.

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Principles of marketing / by Lusch, Robert F.

Wholesaling in transition : an executive chart book / by Lusch, Robert F.

Service-dominant logic : premises, perspectives, possibilities / by Lusch, Robert F., Vargo, Stephen L., 1945-

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Understanding resource management : how to deploy your people, products, and processes for maximum productivity / by Constantin, James A.

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Toward a better understanding of the role of value in markets and marketing /

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Contemporary issues in marketing channels /

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The SAGE handbook of service-dominant logic /

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The SAGE handbook of service-dominant logic /

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Patronage behavior and retail management /

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The service-dominant logic of marketing : dialog, debate, and directions /

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