Dionicio Morales (1918, Yuma, Arizona – September 24, 2008, Beverly Hospital, Montebello, California) was a Latino civil rights leader and social entrepreneur. Morales was the founder of the Mexican American Opportunity Foundation (MAOF), the largest Hispanic nonprofit in the nation. He spent his life fighting segregation and prejudice in the United States. His abilities to work with corporate and political leaders opened the doors and jobs for thousands of Latinos in the U.S. His relationship with President Lyndon Johnson allowed MOAF to win significant civil rights victories for Latinos. His civil rights activism earned him recognition as “an urban Cesar Chavez” and social entrepreneur. He worked tirelessly inspiring several new generations of Mexican American business and political leaders as he pursued his vision of a U.S.A. where all Latinos have equal educational and workplace opportunities.
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