Search Results - Netemeyer, Richard G., 1956-

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  1. 1
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    Scaling procedures : issues and applications / by Netemeyer, Richard G., 1956-

    Published 2003
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  2. 2
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    Scaling procedures issues and applications / by Netemeyer, Richard G., 1956-

    Published 2003
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  3. 3
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    Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / by Bearden, William O., 1945-

    Published 1999
    Other Authors: “…Netemeyer, Richard G., 1956-…”
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  4. 4
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    Consumer generalization of nutrient content claims in advertising / by Andrews, J. Craig

    Published 1996
    Other Authors: “…Netemeyer, Richard G., 1956-…”
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  5. 5
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    Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / by Bearden, William O., 1945-

    Published 1993
    Other Authors: “…Netemeyer, Richard G., 1956-…”
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  6. 6
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    Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / by Bearden, William O., 1945-

    Published 1993
    Other Authors: “…Netemeyer, Richard G., 1956-…”
    Book

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  7. 7
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    Handbook of marketing scales multi-item measures for marketing and consumer behavior research /

    Published 2011
    Other Authors: “…Netemeyer, Richard G., 1956-…”
    Full Text (via SAGE)
    Electronic eBook

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