Search Results - Reinartz, Werner

Werner Reinartz

Werner Josef Reinartz (born in 1963 in Langerwehe, Germany) is a German economist. Since 2007 he is a Professor of Retailing and Customer Management at the University of Cologne and the Director of the Center for Research in Retailing (IFH). Provided by Wikipedia
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  1. 1
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    Customer Relationship Management : concept, strategy, and tools / by Kumar, V., 1957-, Reinartz, Werner J.

    Published 2018
    Full Text (via Springer)
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  2. 2
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    Customer Relationship Management : Concept, Strategy, and Tools. by Kumar, V.

    Published 2012
    Other Authors: “…Reinartz, Werner…”
    Full Text (via Springer)
    Electronic eBook

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