Search Results - Root, H. Paul

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  1. 1
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    The Role of Models in New Product Planning. Paper No. 368 by Pessemier, Edgar A.

    Published 1972
    Other Authors: “…Root, H. Paul…”
    Full Text (via ERIC)
    Electronic eBook

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  2. 2
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    Improving advertising budgeting : insights from the MAX Program of Managing Advertising Expenditures for Financial Performance : conference report of the MAX conference, November 1...

    Published 1999
    Other Authors: “…Root, H. Paul…”
    Conference Proceeding Book

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