Search Results - Usunier, Jean-Claude

Jean-Claude Usunier

Jean-Claude Usunier is an Honorary Professor of Marketing at HEC Lausanne, Switzerland, and author of various books on marketing and culture, including ''International Marketing: A Cultural Approach'', ''Marketing Across Cultures'' and ''International and Cross-Cultural Management Research''. Provided by Wikipedia
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  1. 1
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    International and cross-cultural management research by Usunier, Jean-Claude

    Published 2007
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  2. 2
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    Intercultural business negotiations : deal-making or relationship building? / by Usunier, Jean-Claude, 1951-

    Published 2019
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    Intercultural business negotiations : deal-making or relationship building? / by Usunier, Jean-Claude, 1951-

    Published 2019
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    International & cross-cultural business research / by Usunier, Jean-Claude, Herk, Hester van, 1961-, Lee, Julie Anne

    Published 2017
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    AIDS and business by Faulk, Saskia, 1966-

    Published 2009
    Other Authors: “…Usunier, Jean-Claude…”
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    AIDS and business / by Faulk, Saskia, 1966-

    Published 2009
    Other Authors: “…Usunier, Jean-Claude…”
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  7. 7
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    Religions as brands : new perspectives on the marketization of religion and spirituality /

    Published 2016
    Other Authors: “…Usunier, Jean-Claude…”
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    Religions as brands : new perspectives on the marketization of religion and spirituality /

    Published 2014
    Other Authors: “…Usunier, Jean-Claude…”
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  9. 9
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    International business negotiations /

    Published 1996
    Other Authors: “…Usunier, Jean-Claude…”
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