Brand/story : cases and explorations in fashion branding / Joseph H. Hancock, II.
"Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York : Fairchild Books, an imprint of Bloomsburg Publishing Inc.,
Bloomsbury ;
2016.
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| Edition: | Second edition. |
| Subjects: |
Business Library - Stacks
| Call Number: |
HD9940.A2 H36 2016
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| HD9940.A2 H36 2016 | Available Place a Hold |