Marketing: principles and methods / [by] Charles F. Phillips and Delbert J. Duncan.

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Bibliographic Details
Main Author: Phillips, Charles F. (Charles Franklin), 1910-1998
Other Authors: Duncan, Delbert J.
Format: Book
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1964.
Edition:5th ed.
Subjects:
Description
Physical Description:xix, 865 pages : illustrations (part color) maps (part color) ; 24 cm.
Bibliography:Includes bibliographical references.
Action Note:committed to retain