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Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016 / Paul Christiansen.

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"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential ca...

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Bibliographic Details
Main Author: Christiansen, Paul Victor (Author)
Other title:How music persuades in television political ads for US presidential campaigns, 1952-2016.
Format: Book
Language:English
Published: Amsterdam : Amsterdam University Press, [2018]
Subjects:
Music > Political aspects > United States > History > 20th century.
Music > Political aspects > United States > History > 21st century.
Music in advertising > United States > 20th century.
Music in advertising > United States > 21st century.
Music in advertising.
Music > Political aspects.
United States.
USA.
History.

Music Library - Stacks

Holdings details from Music Library - Stacks
Call Number: ML3917.U6 C47 2018
ML3917.U6 C47 2018 Available Place a Hold

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