Craft obsession : the social rhetorics of beer / Jeff Rice.
"Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how...
Saved in:
| Online Access: |
Full Text (via EBSCO) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Carbondale :
Southern Illinois University Press,
[2016]
|
| Subjects: |
Table of Contents:
- Craft introductions
- Craft interruptions
- Craft networks
- Craft terroir
- Craft delivery
- Craft tracings
- Craft sharing
- Craft obsession.