Understanding emerging markets [electronic resource] : building business BRIC by brick / Stefano Pelle.
This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to. understand market opportunities and issues relevant to doing business in such. emerging economies. The book defines an emerging market,...
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Full Text (via SAGE) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New Delhi : Thousand Oaks, Calif. :
Response Books ; Sage Publilcations,
©2007.
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| Subjects: |
MARC
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| 100 | 1 | |a Pelle, Stefano, |d 1964- |0 http://id.loc.gov/authorities/names/n2006078390 |1 http://isni.org/isni/0000000078861485. | |
| 245 | 1 | 0 | |a Understanding emerging markets |h [electronic resource] : |b building business BRIC by brick / |c Stefano Pelle. |
| 260 | |a New Delhi : |b Response Books ; |a Thousand Oaks, Calif. : |b Sage Publilcations, |c ©2007. | ||
| 300 | |a 1 online resource (246 pages) : |b illustrations, maps. | ||
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| 504 | |a Includes bibliographical references (pages 238-241) and index. | ||
| 505 | 0 | |a What is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario. | |
| 520 | |a This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to. understand market opportunities and issues relevant to doing business in such. emerging economies. The book defines an emerging market, analyses the operative. environment of emerging countries and points out some common difficulties and. mistakes. The author describes key elements of a successful and profitable business. model in these countries and in doing so, focuses on some important issues:. - Cultural Gaps and extensive depe. | ||
| 588 | 0 | |a Print version record. | |
| 651 | 0 | |a Developing countries |x Economic conditions. |0 http://id.loc.gov/authorities/subjects/sh85037344. | |
| 651 | 0 | |a Developing countries |x Economic policy. |0 http://id.loc.gov/authorities/subjects/sh2008102080. | |
| 650 | 7 | |a Economic history. |2 fast |0 (OCoLC)fst00901974. | |
| 650 | 7 | |a Economic policy. |2 fast |0 (OCoLC)fst00902025. | |
| 651 | 7 | |a Developing countries. |2 fast |0 (OCoLC)fst01242969. | |
| 776 | 0 | 8 | |i Print version: |a Pelle, Stefano, 1964- |t Understanding emerging markets. |d New Delhi : Response Books ; Thousand Oaks, Calif. : Sage Publilcations, ©2007 |z 0761935576 |z 9780761935575 |w (DLC) 2006033884 |w (OCoLC)74492032. |
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