Cases in marketing [electronic resource] / edited by Hanne Hartvig Larsen.
These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues.
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Other Authors: | |
Format: | Electronic eBook |
Language: | English |
Published: |
London ; Thousand Oaks, Calif. :
Sage Publications,
1997.
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Series: | European management series.
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Internet
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Call Number: |
HF5415.12.E8 C37 1997eb
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HF5415.12.E8 C37 1997eb | Available |