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|a GBB6G1498
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|a 017422347
|2 Uk
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|a 9781446206737
|q (electronic bk.)
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|a 1446206734
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|a (OCoLC)sage797818016
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|a (OCoLC)797818016
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|a sage/hdbk_intlmarket
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|a E7B
|b eng
|e pn
|c E7B
|d OCLCO
|d N$T
|d IDEBK
|d OCLCF
|d OCLCQ
|d VT2
|d OCLCQ
|d NLE
|d UKMGB
|d OCLCO
|d OCLCQ
|d INARC
|d OCLCO
|d OCLCL
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|a GWRE
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|a HF1416
|b .S24 2009eb
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| 245 |
0 |
4 |
|a The SAGE handbook of international marketing /
|c edited by Masaaki Kotabe and Kristiaan Helsen.
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| 246 |
3 |
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|a International marketing
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| 260 |
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|a Los Angeles ;
|a London :
|b SAGE,
|c 2009.
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| 300 |
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|a 1 online resource (xviii, 548 pages :) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Overview: Theoretical Paradigms, Issues and Debates -- Masaaki Kotabe and Kristiaan Helsen; PART ONE: CHANGING MARKET ENVIRONMENTS; The Ancient Road: An Overview of Globalization -- Terry Clark, Monica Hodis and Paul D'Angelo; The Changing Global Political and Institutional Environment -- Jonathan Doh and Terrence Guay; Marketing and the Global Legal Environment -- Subhash Jain and Robert Bird; PART TWO: CONSUMER BEHAVIOR RESEARCH; Consumer Cognition across Cultures -- Bernd H Schmitt and Nader Tavassoli; Nation Equity: Country of Origin Effects and Globalization -- D Maheswaran and Cathy Chen; Researching International Markets: Philosophical and Methodological Issues -- V Kumar; PART THREE: MARKET ENTRY AND EXIT DECISIONS; Research into Exporting: Theoretical, Methodological and Empirical Insights -- Constantine S Katsikeas,
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| 505 |
0 |
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|a Leonidas Leonidou and Saeed Samiee; Licensing and Franchising -- Lance Brouthers and Jason Patrick McNicol; Joint Ventures and Alliances -- Miguel Rivera-Santos and Andrew Inkpen; Establishment Mode Choice: Acquisition versus Greenfield Entry -- Desislava Dikova and Keith Brouthers; Exit Strategies -- Masaaki Kotabe and Sonia Ketkar; PART FOUR: GLOBAL STRATEGY; Global Competitive Marketing Strategy -- Michael Grund, Oliver Heil and Mark Elsner; Global Sourcing -- Masaaki Kotabe, Michael Mol and Janet Murray; Uniformity versus Conformity: The Standardization Issue in International Marketing Strategy -- Saeed Samiee,
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| 505 |
0 |
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|a Constantine S Katsikeas and Marios Theodosiou; PART FIVE: DEVELOPING MARKETING STRATEGY; International Diffusion of New Products -- Trichy Krishnan and Suman Ann Thomas; Global Branding -- John Roberts and Julien Cayla; Pricing in the Global Market Place -- Kristiaan Helsen; Global Communication -- Gary Bamossy and Johny Johansson; Global Channels of Distribution -- Daniel Bello and Forrest Briggs; Global Trends in Grocery Retailing -- Katrijn Gielens and Marnik Dekimpe; Salesforce Management -- Thomas G Brashear; PART SIX: EMERGING ISSUES IN GLOBAL MARKETING; Role of the Internet -- Venky Shankar; Organizational Heritage,
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| 505 |
0 |
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|a Institutional Changes and Strategic Responses of Firms from Emerging Economies -- Preet Aulakh and Raveendra Chittoor; Small Multinational Enterprises under Globalization -- Gary Knight; Ethics and Corporate Social Responsibility for Marketing in the Global Marketplace -- Georges Enderle and Patrick E Murphy;
|
| 650 |
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0 |
|a Export marketing.
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| 650 |
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0 |
|a Marketing.
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| 650 |
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7 |
|a Export marketing
|2 fast
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| 650 |
|
7 |
|a Marketing
|2 fast
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| 700 |
1 |
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|a Kotabe, Masaaki.
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| 700 |
1 |
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|a Helsen, Kristiaan.
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| 758 |
|
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|i has work:
|a The Sage handbook of international marketing (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGtdhMG8Pyk3Fp6cmH6jfq
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 856 |
4 |
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|u https://colorado.idm.oclc.org/login?url=https://sk.sagepub.com/reference/hdbk_intlmarket
|z Full Text (via SAGE)
|
| 915 |
|
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|a M
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| 956 |
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|a Sage Knowledge
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| 956 |
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|b SAGE Knowledge Complete Reference Collection 2022
|
| 956 |
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|b SAGE Knowledge Complete Books Reference and Navigator Collection 2019
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| 956 |
|
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|b SAGE Knowledge Complete Books Reference and Navigator Collection 2018
|
| 994 |
|
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|a 92
|b COD
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| 998 |
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|b Custom text change
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|s ec4cb184-6a93-5957-8a3b-56a758d70e39
|
| 952 |
f |
f |
|p Can circulate
|a University of Colorado Boulder
|b Online
|c Online
|d Online
|e HF1416 .S24 2009eb
|h Library of Congress classification
|i web
|n 1
|
