The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones.
The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising.
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Full Text (via SAGE) |
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| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
©1999.
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