How to go digital : practical wisdom to help drive your organization's digital transformation / contributors: Stephen J. Andriole [and 38 others]
"The most important skills a leader needs to succeed in a digital environment are not technical in nature but managerial—strategic vision, forward-looking perspective, change-oriented mindset. A company's digital transformation does not involve abandoning widget-making for app developing...
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| Other Authors: | |
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| Other title: | Practical wisdom to help drive your organization's digital transformation. MIT Sloan management review. |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Massachusetts :
MIT Press,
[2018]
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| Series: | Digital future of management.
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| Subjects: |
Table of Contents:
- Introduction : digital transformation might be different than you think / Gerald C. Kane
- Laying the foundation
- How to develop a great digital strategy / Jeanne W. Ross, Ina M. Sebastian, and Cynthia M. Beath
- Five myths about digital transformation / Stephen J. Andriole
- Winning the digital talent war / Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips, and David Kiron
- Reframing growth strategy in a digital economy / Didier Bonnet and Pete Maulik
- Building data-based value
- How to monetize your data / Barbara H. Wixom and Jeanne W. Ross
- What's your data worth? / James E. Short and Steve Todd
- Is your company ready for HR analytics? / Bart Baesens, Sophie De Winne, and Luc Sels
- Why your company needs data translators / Chris Brady, Mike Forde, and Simon Chadwick
- Operational makeovers
- Sales gets a machine-learning makeover / H. James Wilson, Narendra Mulani, Allan Alter
- A new approach to automating services / Mary C. Lacity and Leslie P. Willcocks
- Organizing for new technologies / Rahul Kapoor and Thomas Klueter
- Mastering the digital innovation challenge / Fredrik Svahn, Lars Mathiassen, Rikard Lindgren, and Gerald C. Kane
- New approaches to social media
- Finding the right role for social media in innovation / Deborah L. Roberts and Frank T. Piller
- Improving analytics capabilities through crowdsourcing / Joseph Byrum and Alpheus Bingham
- Beyond viral : generating sustainable value from social media / Manuel Cebrian, Iyad Rahwan, and Alex "Sandy" Pentland
- When employees don't "like" their employers on social media / Marie-Cécile Cervellon and Pamela Lirio
- Diving into the void
- Leading in an unpredictable world / Pierre Nanterme, interviewed by Paul Michelman.