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Yo reinaré : el Divino Niño en la comunicación publicitaria / Carlos Andrés Arango Lozano, Jairo Roberto Sojo Gómez.

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The popular devotion to the Divino Niño (Divine Child) began in Bogotá, Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinaré" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in ite...

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Bibliographic Details
Main Authors: Arango Lozano, Carlos Andrés (Author), Sojo Gómez, Jairo Roberto (Author)
Other title:Divino Niño en la comunicación publicitaria.
Format: Book
Language:Spanish
Published: [Bogotá] : Editorial UTADEO, Universidad de Bogotá Jorge Tadeo Lozano, [2018]
Subjects:
Commercial art > Colombia.
Jesus Christ > In art.
Religion in advertising > Colombia.
Symbolism in advertising > Colombia.
Popular culture > Colombia > Religious aspects.
Jesus Christ > Cult > Colombia.
Colombia > Religious life and customs.
Jesus Christ.
Cults.
Popular culture > Religious aspects > Catholic Church.
Religion in advertising.
Symbolism in advertising.
Colombia.
Colombia > Bogotá.
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