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|a HF6146.I58
|b D287 2015
|
| 100 |
1 |
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|a Davis, Robert,
|d 1967-
|e author.
|
| 245 |
1 |
0 |
|a Social media branding for small business :
|b the 5-sources model : a manifesto for your branding revolution /
|c Robert Davis.
|
| 250 |
|
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|a First edition.
|
| 264 |
|
1 |
|a New York, New York (222 East 46th Street, New York, NY 10017) :
|b Business Expert Press,
|c 2015.
|
| 300 |
|
|
|a 1 online resource (1 PDF (xvi, 118 pages)) :
|b illustrations
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a Digital and social media marketing and advertising collection,
|x 2333-8830
|
| 500 |
|
|
|a Title from PDF title page (viewed on January 11, 2015).
|
| 504 |
|
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|a Includes bibliographical references (pages 105-116) and index.
|
| 505 |
0 |
|
|a Preface -- Power and validity -- Key questions -- 1. Why, what, and how? -- Community reboot -- First source: function, shared meaning and objective -- Second source: emotion and your brand loves me -- Third source: self-oriented actualization -- Fourth source: personal and social engagement -- Fifth source: collective relationships -- Next steps -- 2. The importance of social media branding -- Brand as app -- What is a social media community? -- The social media brand and your brand -- Functional vs. emotional -- Relationships and community -- Closing thoughts on the importance of social media branding -- 3. Source 1: functional social media brand -- Problem solving, information search, and feedback -- Prompt action -- Convenience and accessibility -- Closing thoughts on the functional brand -- 4. Source 2: emotional social media brand -- Problem alleviation -- Privilege -- Fantasy -- Curiosity -- Closing thoughts on the emotional brand -- 5. Source 3: self-oriented social media brand -- Self-actualization -- Self-relevance -- Self-branding -- Life arrangements -- Closing thoughts on the self-oriented brand -- 6. Source 4: personal (social) media brand -- Experience exchange -- Community attachment -- Link building -- Social engagement -- Closing thoughts on the personal brand -- 7. Source 5: relational social media brand -- Personalized brand communication -- Fickle relational bonds -- Obliged relational bonds -- Preexisting relational bonds -- Emerged relational bonds -- Casual relational bonds -- Closing thoughts on the relational brand -- 8. Implementing social media branding -- Create functionality through product -- I love, service I use -- Create emotion by tapping into my feelings -- Create the personal and social -- Create relationship -- Being interactive and personal -- Closing thoughts -- 9. Brand building in action -- Case 1. Yarns with Erica and Jess -- Case 2. Westjet Xmas Cheer -- Case 3. Fun with Bitstrips -- Case 4. Communication and social media -- Case 5. Banking and social media -- Case 6. Offline engagement and online community -- Case 7. The human factor -- Case 8. Not much spark in Spark.co.nz -- Suggestion readings -- Index.
|
| 520 |
3 |
|
|a Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and offline communities. It provides a start point because one of the biggest issues for small businesses is where to start. I have talked to so many business practitioners who don't like the idea of social media. Often, they say: "We can't do that because of the legal implications!" Or, "We will have to employ more people and we don't have the resources."
|
| 588 |
0 |
|
|a Print version record.
|
| 650 |
|
0 |
|a Internet advertising.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
0 |
|a Social media.
|
| 650 |
|
7 |
|a Branding (Marketing)
|2 fast
|
| 650 |
|
7 |
|a Internet advertising
|2 fast
|
| 650 |
|
7 |
|a Social media
|2 fast
|
| 758 |
|
|
|i has work:
|a Social media branding for small business (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGtwJjQgTRJhpgMMbkPrVP
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Davis, Robert, 1967-
|t Social media branding for small business.
|b First edition
|z 9781631570995
|
| 830 |
|
0 |
|a Digital and social media marketing and advertising collection.
|x 2333-8830
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/ucb/detail.action?docID=1901828
|z Full Text (via ProQuest)
|
| 915 |
|
|
|a -
|
| 956 |
|
|
|a Ebook Central Academic Complete
|
| 956 |
|
|
|b Ebook Central Academic Complete
|
| 994 |
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|a 92
|b COD
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|b WorldCat record encoding level change
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|p Can circulate
|a University of Colorado Boulder
|b Online
|c Online
|d Online
|e HF6146.I58 D287 2015
|h Library of Congress classification
|i web
|n 1
|
