Public relations ethics : how to practice PR without losing your soul / Dick Martin and Donald K. Wright.
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| Online Access: |
Full Text (via ProQuest) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| Edition: | First edition. |
| Series: | Public relations collection.
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| Subjects: |
Table of Contents:
- 1. Introduction
- 2. Is public relations inherently unethical?
- 3. Virtue and character
- 4. Public relations of character
- 5. Veracity, visibility, and validity
- 6. Respect for reason
- 7. The public interest
- 8. Corporate responsibility
- 9. Duties and rights
- 10. Care and justice
- 11. Ethical decision making
- 12. Frameworks for ethical reasoning
- 13. Constructing a personal framework for ethical reasoning
- 14. Conclusion
- References
- Index.