Online social media content delivery : a data-driven approach / Zhi Wang, Wenwu Zhu, Shiqiang Yang.
This book explains how to use a data-driven approach to design strategies for social media content delivery. It first introduces readers to how social information can be effectively gathered for big data analysis, which provides content delivery intelligence. Secondly, the book describes data-driven...
Saved in:
| Online Access: |
Full Text (via Springer) |
|---|---|
| Main Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
Singapore :
Springer,
2018.
|
| Series: | SpringerBriefs in computer science.
|
| Subjects: |
| Summary: | This book explains how to use a data-driven approach to design strategies for social media content delivery. It first introduces readers to how social information can be effectively gathered for big data analysis, which provides content delivery intelligence. Secondly, the book describes data-driven models to capture information diffusion in online social networks and social media content propagation and popularity, before presenting prediction models for social media content delivery. By addressing the resource allocation and content replication aspects of social media content delivery, the book presents the latest data-driven strategies. In closing, it outlines a number of potential research directions regarding social media content delivery. |
|---|---|
| Physical Description: | 1 online resource. |
| ISBN: | 9789811027741 9811027749 |