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UX fundamentals for non-UX professionals : user experience principles for managers, writers, designers, and developers / Edward Stull.

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Demystify UX and its rules, contradictions, and dilemmas. This book provides real-world examples of user experience concepts that empower teams to create compelling products and services, manage social media, interview UX candidates, and oversee product teams. From product decisions to performance r...

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Bibliographic Details
Online Access: Full Text (via Springer)
Main Author: Stull, Edward (Author)
Format: eBook
Language:English
Published: New York : Springer Science and Business Media : Apress, 2018.
Subjects:
User interfaces (Computer systems)
User-centered system design.
Web sites > Design.

MARC

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245 1 0 |a UX fundamentals for non-UX professionals :  |b user experience principles for managers, writers, designers, and developers /  |c Edward Stull. 
264 1 |a New York :  |b Springer Science and Business Media :  |b Apress,  |c 2018. 
300 |a 1 online resource :  |b illustrations. 
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504 |a Includes bibliographical references and index. 
505 0 |a Intro; Contents; About the Author; Acknowledgments; Introduction; Part I: UX Principles; Chapter 1: UX Is Unavoidable; What Is User Experience?; The Role of UX; The Focus on Users; Key Takeaways; Questions to Ask Yourself; Chapter 2: You Are Not the User; What Is a User?; Key Takeaways; Questions to Ask Yourself; Chapter 3: You Compete with Everything; One Choice Out of Many; Embrace, Not Accommodate; The Never-Ending Game; Key Takeaways; Questions to Ask Yourself; Chapter 4: The User Is on a Journey; Where the User Was...; Where the User Is...; Where the User Is Going...; Key Takeaways. 
505 8 |a Questions to Ask YourselfChapter 5: Keep It Simple; Absence; Reduction; Addition; Key Takeaways; Questions to Ask Yourself; Chapter 6: Users Collect Experiences; Context; Key Takeaways; Questions to Ask Yourself; Chapter 7: Speak the User's Language; Key Takeaways; Questions to Ask Yourself; Chapter 8: Favor the Familiar; The Curse; Affordance; Key Takeaways; Questions to Ask Yourself; Chapter 9: Stability, Reliability, and Security; Reliability; Security; Key Takeaways; Questions to Ask Yourself; Chapter 10: Speed; The Hick-Hyman Law; Key Takeaways; Questions to Ask Yourself. 
505 8 |a Chapter 11: UsefulnessKey Takeaways; Questions to Ask Yourself; Chapter 12: The Lives in Front of Interfaces; Part II: Being Human; Chapter 13: Perception; Top-Down Processing; Mental Models; Just Noticeable Differences; Weber's Law; Marketing JNDs; Information Design JNDs; Bottom-Up Processing; Gestalt Grouping; Proximity; Similarity; Pitfalls of Similarity; Selective Perception; Key Takeaways; Questions to Ask Yourself; Chapter 14: Attention; Inattention Blindness; Automatic and Controlled Processing; Stroop Effect; Attention Span; Key Takeaways; Questions to Ask Yourself; Chapter 15: Flow. 
505 8 |a Key TakeawaysQuestions to Ask Yourself; Chapter 16: Laziness; Key Takeaways; Questions to Ask Yourself; Chapter 17: Memory; Recognition Trumps Free Recall; Explicit and Implicit Memory; Schemata; Serial Position Effects; Rewards, Restrictions, and Memory; Cryptomnesia; Key Takeaways; Questions to Ask Yourself; Chapter 18: Rationalization; Post-Hoc Fallacy; Key Takeaways; Questions to Ask Yourself; Chapter 19: Accessibility; Key Takeaways; Questions to Ask Yourself; Chapter 20: Storytelling; Ethos; Pathos; Logos; Kairos; A Careful Balance; Inductive and Deductive Arrangement; Key Takeaways. 
505 8 |a Questions to Ask YourselfPart III: Persuasion; Chapter 21: Empathy; Mirroring; Active Listening; Wicked Problems; False Consensus Bias; Good Experience for All; Key Takeaways; Questions to Ask Yourself; Chapter 22: Authority; Decision Fatigue; Key Takeaways; Questions to Ask Yourself; Chapter 23: Motivation; Key Takeaways; Questions to Ask Yourself; Chapter 24: Relevancy; Defining Relevancy; Relevancy = Time + Context; Feature Creep; Humor; Adaptation; Reconsideration of a Goal; Key Takeaways; Questions to Ask Yourself; Chapter 25: Reciprocity; The Gift Exchange; Key Takeaways. 
520 |a Demystify UX and its rules, contradictions, and dilemmas. This book provides real-world examples of user experience concepts that empower teams to create compelling products and services, manage social media, interview UX candidates, and oversee product teams. From product decisions to performance reviews, your ability to participate in discussions about UX has become vital to your company's success as well as your own. However, UX concepts can seem complex. Many UX books are written by and for UX professionals. UX Fundamentals for Non-UX Professionals serves the needs of project managers, graphic designers, copyeditors, marketers, and others who wish to understand UX design and research. You will discover how UX has influenced history and continues to affect our daily lives. Entertaining real-world examples demonstrate what a massive, WWII-era tank teaches us about design, what a blue flower tells us about audiences, and what drunk marathoners show us about software. What You'll Learn Know the fundamentals of UX through real-world examples Acquire the skills to participate intelligently in discussions about UX design and research Understand how UX impacts business, including product, pricing, placement, and promotion as well as security, speed, and privacy Who This Book Is For Professionals who work alongside UX designers and researchers, including but not limited to: project managers, graphic designers, copyeditors, developers, and human resource professionals; and business, marketing, and computer science students seeking to understand how UX affects human cognition and memory, product pricing and promotion, and software security and privacy. 
588 0 |a Online resource; title from PDF title page (EBSCO, viewed September, 17, 2018) 
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650 0 |a User-centered system design.  |0 http://id.loc.gov/authorities/subjects/sh2006002024. 
650 0 |a Web sites  |x Design.  |0 http://id.loc.gov/authorities/subjects/sh98000035. 
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