Watch and learn : rhetorical devices in classroom films after 1940 / Eef Masson.

"Since the late 1990s, there has been a marked increase in academic interest in what are sometimes called 'utility films'. Intended for purposes of information, training, teaching or advertising. Although such research was long overdue, the current academic output tends to be restrict...

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Bibliographic Details
Online Access: Full Text (via JSTOR)
Main Author: Masson, Eef
Format: eBook
Language:English
Published: Amsterdam : Amsterdam University Press, 2012.
Series:Framing film (Amsterdam, Netherlands)
Subjects:

MARC

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245 1 0 |a Watch and learn :  |b rhetorical devices in classroom films after 1940 /  |c Eef Masson. 
264 1 |a Amsterdam :  |b Amsterdam University Press,  |c 2012. 
300 |a 1 online resource (372 pages) :  |b illustrations. 
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490 1 |a Framing film. 
504 |a Includes bibliographical references and index. 
504 |a Includes bibliographical references (pages 335-354) and index. 
505 0 |a Film for education: debates, idea(l)s and practices -- Classroom film use and the pedagogical Dispositif -- Rhetoric: text and frame -- Textual rhetoric I: motivational devices -- Textual rhetoric II: referencing the pedagogical dispositif -- Conclusions: towards a conception of the dispositif notion as a comparative tool. 
506 0 |f Unrestricted online access  |2 star. 
520 |a "Since the late 1990s, there has been a marked increase in academic interest in what are sometimes called 'utility films'. Intended for purposes of information, training, teaching or advertising. Although such research was long overdue, the current academic output tends to be restricted in scope, paying little attention to the films' textual features: the means they deploy in defending their informational, educational or commercial arguments. In the absence of such studies, the image survives of very 'formulaic' genres. This book seeks to modify this picture, and suggests a methodology that helps to foreground the films' rhetorical diversity. Taking her departure from a historical collection of Dutch classroom films. Masson proposes an approach that considers an audio-visual text as part of a so-called dispositif: the set-up of technology, text and viewing situation that is relevant to the specific corpus under scrutiny."--Page 4 of cover. 
588 |a Description based on print version record. 
650 0 |a Motion pictures in education.  |0 http://id.loc.gov/authorities/subjects/sh85088148. 
650 0 |a Educational films.  |0 http://id.loc.gov/authorities/subjects/sh2001000481. 
650 0 |a Audio-visual education.  |0 http://id.loc.gov/authorities/subjects/sh85009461. 
650 0 |a Educational films  |z Netherlands  |x History and criticism. 
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650 7 |a Educational films.  |2 fast  |0 (OCoLC)fst00903459. 
650 7 |a Motion pictures in education.  |2 fast  |0 (OCoLC)fst01027444. 
651 7 |a Netherlands.  |2 fast  |0 (OCoLC)fst01204034. 
655 7 |a Criticism, interpretation, etc.  |2 fast  |0 (OCoLC)fst01411635. 
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