Media promotion and marketing for broadcasting, cable, and the Internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.
This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.
Saved in:
| Online Access: |
Full Text (via O'Reilly/Safari) |
|---|---|
| Other Authors: | , , |
| Other title: | Promotion and marketing for broadcasting, cable, and the web. |
| Format: | eBook |
| Language: | English |
| Published: |
Amsterdam ; Boston :
Elsevier/Focal Press,
©2006.
|
| Edition: | 5th ed. |
| Subjects: |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | b10271546 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 070424s2006 ne a ob 001 0 eng d | ||
| 005 | 20240829143734.9 | ||
| 019 | |a 154702736 |a 648175838 |a 858671021 |a 860460929 |a 1038437374 |a 1043073640 |a 1058491793 |a 1100463198 |a 1153043696 |a 1295601256 | ||
| 020 | |a 9780080473437 |q (electronic bk.) | ||
| 020 | |a 0080473431 |q (electronic bk.) | ||
| 020 | |a 9786610967094 | ||
| 020 | |a 6610967091 | ||
| 020 | |a 9780240807621 |q (pbk. ; |q alk. paper) | ||
| 020 | |a 0240807626 | ||
| 020 | |a 1136024824 | ||
| 020 | |a 9781136024825 | ||
| 020 | |a 1280967099 | ||
| 020 | |a 9781280967092 | ||
| 020 | |z 0240807626 |q (alk. paper) | ||
| 029 | 1 | |a AU@ |b 000065148442 | |
| 035 | |a (OCoLC)safo123438052 | ||
| 035 | |a (OCoLC)123438052 |z (OCoLC)154702736 |z (OCoLC)648175838 |z (OCoLC)858671021 |z (OCoLC)860460929 |z (OCoLC)1038437374 |z (OCoLC)1043073640 |z (OCoLC)1058491793 |z (OCoLC)1100463198 |z (OCoLC)1153043696 |z (OCoLC)1295601256 | ||
| 037 | |a safo9780240807621 | ||
| 040 | |a N$T |b eng |e pn |c N$T |d YDXCP |d OCLCQ |d E7B |d CEF |d OCLCQ |d OCLCF |d TYFRS |d OCLCQ |d UMI |d NLE |d S9I |d OCLCQ |d LND |d OCLCQ |d AU@ |d UAB |d OCLCQ |d YDX |d K6U |d OCLCO |d VT2 |d SFB |d CZL |d UKAHL |d OCLCQ |d KSU |d OCLCQ |d OCLCO |d OCLCL | ||
| 049 | |a GWRE | ||
| 050 | 4 | |a HE8689.7.M37 |b P76 2006eb | |
| 084 | |a QP 650 |2 rvk | ||
| 245 | 0 | 0 | |a Media promotion and marketing for broadcasting, cable, and the Internet / |c edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein. |
| 250 | |a 5th ed. | ||
| 260 | |a Amsterdam ; |a Boston : |b Elsevier/Focal Press, |c ©2006. | ||
| 300 | |a 1 online resource (xiv, 335 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 347 | |a text file | ||
| 500 | |a Revised edition of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. ©2002. | ||
| 504 | |a Includes bibliographical references (pages 321-323) and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | 0 | |t Promoting the media : scope and goals / |r Susan Tyler Eastman, Douglas A. Ferguson, and Robert A. Klein -- |t Marketing radio / |r Gregory D. Newton -- |t Local television promotion : news, syndication, and sales / |r Douglas A. Ferguson, and William J. Adams -- |t Management, research, and budgeting in promotion / |r Michael O. Wirth, and Ronald J. Rizzuto -- |t Designing on-air, print, and online promotion / |r Susan Tyler Eastman -- |t Network television promotion / |r Douglas A. Ferguson -- |t Cable marketing and promotion / |r Robert A. Klein -- |t New media promotion / |r Steven Masiclat, and Robert A. Klein -- |t Promotion in public television and radio / |r Robert K. Avery, and Mary L. Dickson -- |t Global promotion and marketing of television / |r Robert V. Bellamy, Jr., and James B. Chabin. |
| 520 | |a This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design. | ||
| 546 | |a English. | ||
| 650 | 0 | |a Television broadcasting |x Marketing. | |
| 650 | 0 | |a Radio broadcasting |x Marketing. | |
| 650 | 0 | |a Cable television |x Marketing. | |
| 650 | 7 | |a Cable television |x Marketing |2 fast | |
| 650 | 7 | |a Radio broadcasting |x Marketing |2 fast | |
| 650 | 7 | |a Television broadcasting |x Marketing |2 fast | |
| 700 | 1 | |a Eastman, Susan Tyler. | |
| 700 | 1 | |a Ferguson, Douglas A. | |
| 700 | 1 | |a Klein, Robert A., |d 1928- |1 https://id.oclc.org/worldcat/entity/E39PCjK3CdPHVrx467tWvBqWWC | |
| 730 | 0 | |a Promotion and marketing for broadcasting, cable, and the web. | |
| 776 | 0 | 8 | |i Print version: |t Media promotion and marketing for broadcasting, cable, and the Internet. |b 5th ed. |d Amsterdam ; Boston : Elsevier/Focal Press, ©2006 |z 0240807626 |z 9780240807621 |w (DLC) 2005027692 |w (OCoLC)61703952 |
| 856 | 4 | 0 | |u https://go.oreilly.com/UniOfColoradoBoulder/library/view/~/9780240807621/?ar |z Full Text (via O'Reilly/Safari) |
| 915 | |a - | ||
| 956 | |a O'Reilly-Safari eBooks | ||
| 956 | |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 994 | |a 92 |b COD | ||
| 998 | |b Subsequent record output | ||
| 999 | f | f | |i c17f26fa-1307-5a80-9ddf-190beab247f5 |s 8649cb65-7717-56d1-8a85-a20f0c621de3 |
| 952 | f | f | |p Can circulate |a University of Colorado Boulder |b Online |c Online |d Online |e HE8689.7.M37 P76 2006eb |h Library of Congress classification |i web |n 1 |