Media promotion and marketing for broadcasting, cable, and the Internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.

This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.

Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Other Authors:	Eastman, Susan Tyler, Ferguson, Douglas A., Klein, Robert A., 1928-
Other title:	Promotion and marketing for broadcasting, cable, and the web.
Format:	eBook
Language:	English
Published:	Amsterdam ; Boston : Elsevier/Focal Press, ©2006.
Edition:	5th ed.
Subjects:	Television broadcasting > Marketing. Radio broadcasting > Marketing. Cable television > Marketing. Cable television > Marketing Radio broadcasting > Marketing Television broadcasting > Marketing