Firms of endearment : how world-class companies profit from passion and purpose / Rajendra S. Sisodia, David B. Wolfe, Jagdish N. Sheth.
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Format: | eBook |
Language: | English |
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Upper Saddle River, N.J. :
Wharton School Pub.,
©2007.
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Table of Contents:
- Prologue : a whole new world
- It's not share of wallet anymore, it's share of heart
- New age, new rules, new capitalism
- The chaotic interregnum
- Employees : the decline and fall of human resources
- Customers : the power of love
- Investors : reaping what FoEs sow
- Partners : elegant harmonies
- Society : the ultimate stakeholder
- Culture : the secret ingredient
- Lessons learned
- Crossing over to the other side.