IPhone and iPad apps marketing : secrets to selling your iPhone and iPad apps / Jeffrey Hughes.
The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps! There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don't k...
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Full Text (via O'Reilly/Safari) |
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| Main Author: | |
| Other title: | IPhone & iPad apps marketing |
| Format: | eBook |
| Language: | English |
| Published: |
Indianapolis, Ind. :
Que,
©2010.
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| Subjects: |
MARC
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| 100 | 1 | |a Hughes, Jeffrey F. | |
| 245 | 1 | 0 | |a IPhone and iPad apps marketing : |b secrets to selling your iPhone and iPad apps / |c Jeffrey Hughes. |
| 246 | 3 | |a IPhone & iPad apps marketing | |
| 260 | |a Indianapolis, Ind. : |b Que, |c ©2010. | ||
| 300 | |a 1 online resource (xi, 294 pages) : |b illustrations | ||
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| 347 | |a text file | ||
| 505 | 0 | |a Your marketing message -- Delivering your message -- Pricing your iPhone/iPad app -- Implement a marketing plan/launch your app -- Your iPhone and iPad app marketing strategy : grand slam or base its -- Wha makes a winning iPhone/iPad app? -- Identifying your app's unique value -- Identifying your target audience -- Building your app's total message -- Electronic word of mouth -- Using social media in your app marketing -- Timing your marketing activities -- Getting the word out about your apps -- Pricing your app -- Conducting an app pricing analysis -- Selling value over price -- Breaking into the app store top 100 -- Level the playing field with a free app -- The app pricing roller coaster -- App promotions and cross-selling -- Using iPhone/iPad analytics -- Why have a marketing plan? -- Components of an app marketing plan -- Marketing essentials -- 25 essential iPhone/iPad marketing activities -- Implementing your plan -- iPhone/iPad apps for corporate marketing. | |
| 520 | |a The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps! There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don't know much about marketing? Don't worry: This book gives you all the tools you'll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who'll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy! You'll Learn How To Identify your app's unique value, target audience, and total message Understand the App Store's dynamics and choose the right strategy to cut through clutter Set the right price for your app Get App Store and third-party reviewers to recommend your apps Write effective press releases for your apps and time your publicity for maximum effectiveness Blog about your app and get the attention of influential bloggers Use Facebook, Twitter, and other social media to generate word-of-mouth buzz Use promotions and cross-marketing, just like professional marketers do Build an audience that will buy your next app, too! | ||
| 542 | |f Copyright © 2010 by Jeffrey Hughes |g 2010 | ||
| 546 | |a English. | ||
| 650 | 0 | |a iPhone (Smartphone) | |
| 650 | 0 | |a Application software. | |
| 650 | 7 | |a Application software |2 fast | |
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