IPhone and iPad apps marketing : secrets to selling your iPhone and iPad apps / Jeffrey Hughes.
The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps! There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don't k...
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Full Text (via O'Reilly/Safari) |
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| Main Author: | |
| Other title: | IPhone & iPad apps marketing |
| Format: | eBook |
| Language: | English |
| Published: |
Indianapolis, Ind. :
Que,
©2010.
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| Subjects: |
Table of Contents:
- Your marketing message
- Delivering your message
- Pricing your iPhone/iPad app
- Implement a marketing plan/launch your app
- Your iPhone and iPad app marketing strategy : grand slam or base its
- Wha makes a winning iPhone/iPad app?
- Identifying your app's unique value
- Identifying your target audience
- Building your app's total message
- Electronic word of mouth
- Using social media in your app marketing
- Timing your marketing activities
- Getting the word out about your apps
- Pricing your app
- Conducting an app pricing analysis
- Selling value over price
- Breaking into the app store top 100
- Level the playing field with a free app
- The app pricing roller coaster
- App promotions and cross-selling
- Using iPhone/iPad analytics
- Why have a marketing plan?
- Components of an app marketing plan
- Marketing essentials
- 25 essential iPhone/iPad marketing activities
- Implementing your plan
- iPhone/iPad apps for corporate marketing.