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The truth about male & female markets / Michael R. Solomon.

"This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. Marketing to men, marketing to women, and marketing to 'ubersexuals''--Resource description page.

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Bibliographic Details
Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Solomon, Michael R.
Other title:	Truth about male and female markets Male and female markets
Format:	eBook
Language:	English
Published:	Upper Saddle River, N.J. : FTPress Delivers, ©2011.
Series:	Truth about (FT Press) FT Press Delivers elements.
Subjects:	Consumer behavior. Consumers > Attitudes. Consumers' preferences. Marketing. Consumer behavior Consumers > Attitudes Consumers' preferences Marketing

Description
Summary:	"This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. Marketing to men, marketing to women, and marketing to 'ubersexuals''--Resource description page.
Physical Description:	1 online resource ([8] pages).
Bibliography:	Includes bibliographical references.
ISBN:	9780132479936 0132479931 9780132479943 013247994X
Source of Description, Etc. Note:	Resource description page (viewed Jan. 10, 2011).