Social media metrics secrets : do what you never thought possible with social media metrics / John Lovett.
"Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and expe...
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| Online Access: |
Full Text (via O'Reilly/Safari) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Indianapolis, Ind. :
Wiley Pub.,
2011.
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| Series: | Secrets.
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| Subjects: |
MARC
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| 245 | 1 | 0 | |a Social media metrics secrets : |b do what you never thought possible with social media metrics / |c John Lovett. |
| 260 | |a Indianapolis, Ind. : |b Wiley Pub., |c 2011. | ||
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| 490 | 1 | |a Secrets ; |v v. 159 | |
| 505 | 0 | |a pt. 1. Addressing the social data dilemma -- pt. 2. Managing social media with analytics -- pt. 3. Finding the big social media payoff. | |
| 505 | 0 | |a Addressing the Social Data Dilemma -- Going Pro with Social Media -- Riding the Social Data Wave: Churning Data into Information -- Activating Your Socially Connected Business -- Managing Social Media with Analytics -- Embracing Social Analytics -- Using the Social Analytics Framework -- Deploying a Process of Continuous Optimization -- Finding the Big Social Media Payoff -- Tracking the Elusive ROI in Social Media -- Taking the Corporate Plunge -- Planning for a Socially Networked Future. | |
| 520 | |a "Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers. [Also] shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals. [This book] details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future. Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics."--Publisher's website | ||
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