Social media metrics secrets : do what you never thought possible with social media metrics / John Lovett.
"Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and expe...
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Full Text (via O'Reilly/Safari) |
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| Format: | eBook |
| Language: | English |
| Published: |
Indianapolis, Ind. :
Wiley Pub.,
2011.
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| Series: | Secrets.
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Table of Contents:
- pt. 1. Addressing the social data dilemma
- pt. 2. Managing social media with analytics
- pt. 3. Finding the big social media payoff.
- Addressing the Social Data Dilemma
- Going Pro with Social Media
- Riding the Social Data Wave: Churning Data into Information
- Activating Your Socially Connected Business
- Managing Social Media with Analytics
- Embracing Social Analytics
- Using the Social Analytics Framework
- Deploying a Process of Continuous Optimization
- Finding the Big Social Media Payoff
- Tracking the Elusive ROI in Social Media
- Taking the Corporate Plunge
- Planning for a Socially Networked Future.