Content strategy for the web / Kristina Halvorson and Melissa Rach ; forward by Sarah Cancilla.

Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.

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Bibliographic Details
Online Access: Full Text (via O'Reilly/Safari)
Main Author: Halvorson, Kristina
Other Authors: Rach, Melissa, Cancilla, Sarah
Format: eBook
Language:English
Published: Berkeley, CA : New Riders, [2012]
Edition:Second edition.
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Call Number: TK5105.888 .H356 2012
TK5105.888 .H356 2012 Available