Graphic designer's essential reference : visual elements, techniques, and layout strategies for graphic designers / Timothy Samara.

A good designer, like a good chef, is aware not only of how each ingredient is similar or different, but also which delivers one message in contrast to another, which will combine to create experiences that are harmonious or jarring, financial, medical, or industrial.

Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Samara, Timothy
Format:	eBook
Language:	English
Published:	Beverly, Mass. : Rockport Publishers, ©2011.
Subjects:	Graphic arts > Handbooks, manuals, etc. Graphic arts > Technique. Visual communication. Graphic design (Typography) Graphic arts. Graphic arts Graphic arts > Technique Visual communication Handbooks and manuals